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Forums - Sony - It seems Sony's changing their announcement strategy...

crumas2 on 12 October 2008
Munkeh111 said:

Because everyone had labelled 2008 as the year of the PS3, so now that has to be shifted! (I am joking in case you haven't guessed)

 

Okay... so sometimes I'm a little dense.

And I guess that thread I just created asking for an answer to why some people feel that a console has to have a "Year of" title to be successful was a waste.  Well, at least the responses might prove to be interesting...

 



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Aj_habfan on 12 October 2008

Yea, I was quite surprised Naughty Dog's game hasn't been shown or properly announced yet.



crumas2 on 12 October 2008
makingmusic476 said:
Wasn't Animal Crossing announced at E3 in July? And it's releasing in November. Mario Kart was first announced in August of last year.

Either way, even 5-6 months between announcement and release is a really short period of time.

Aside from announcements, have you noticed an unusual lack of advertising for big titles lately?  Other than the constant Fable 2 pop-ups on this site, I've seen zero TV spots, and the game is due out this month.  Same goes for LBP.  It should be a huge game for Sony, yet the release is about a month away and I've seen nothing on TV.  Gears of War, Halo 3, MGS4... all had lots of air-time.

EDIT: on second thought, this should have been a new thread.  Sorry about that.

 



Munkeh111 on 12 October 2008

In the UK there have been quite a few IU ads, loads of FIFA ads, and PES 2009 ads are starting now (featuring the Xbox)



Aj_habfan on 12 October 2008
Munkeh111 said:
In the UK there have been quite a few IU ads, loads of FIFA ads, and PES 2009 ads are starting now (featuring the Xbox)

This changes everything!

 



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Blaiyan on 12 October 2008

I gotta say whether it be exclusive or multi-plat i'm tired of the long wait for games. To the point where I just don't want to hear anymore announcements for a game unless it's like a definite release date and like 4 months away from release.

I also haven't seen any LBP or R2 advertising. In fact I haven't seen much game advertising on free TV in a while.




Aj_habfan on 12 October 2008
Blaiyan said:
I gotta say whether it be exclusive or multi-plat i'm tired of the long wait for games. To the point where I just don't want to hear anymore announcements for a game unless it's like a definite release date and like 4 months away from release.

I also haven't seen any LBP or R2 advertising. In fact I haven't seen much game advertising on free TV in a while.

 

 Sony would never advertise a game 2 weeks before it comes out. I think even 1 week is a bit much for them. They will start a few days before the release, and it keep it going for a few weeks. I think they like the idea of people seeing a game on a commercial, then being able to go out and buy it.



Tbone on 12 October 2008

Hope they announce Uncharted 2.



 

crumas2 on 12 October 2008
Aj_habfan said:
Blaiyan said:
I gotta say whether it be exclusive or multi-plat i'm tired of the long wait for games. To the point where I just don't want to hear anymore announcements for a game unless it's like a definite release date and like 4 months away from release.

I also haven't seen any LBP or R2 advertising. In fact I haven't seen much game advertising on free TV in a while.

 

 Sony would never advertise a game 2 weeks before it comes out. I think even 1 week is a bit much for them. They will start a few days before the release, and it keep it going for a few weeks. I think they like the idea of people seeing a game on a commercial, then being able to go out and buy it.

Was this true for MGS4?  It seemed like the commercials were out longer...

 



makingmusic476 on 12 October 2008
Aj_habfan said:
Blaiyan said:
I gotta say whether it be exclusive or multi-plat i'm tired of the long wait for games. To the point where I just don't want to hear anymore announcements for a game unless it's like a definite release date and like 4 months away from release.

I also haven't seen any LBP or R2 advertising. In fact I haven't seen much game advertising on free TV in a while.

 

 Sony would never advertise a game 2 weeks before it comes out. I think even 1 week is a bit much for them. They will start a few days before the release, and it keep it going for a few weeks. I think they like the idea of people seeing a game on a commercial, then being able to go out and buy it.

 

They should go back to the way they marketed games last gen.  I remember seeing a commercial for the original Killzone about 2 weeks before it came out.  I had never heard of the game up until that point, but I bought it.  The game had style, and Sony marketed that style, resulting in a game that was widely slammed by reviewers selling over two million.