It seems Sony's changing their announcement strategy...

[makingmusic476]

Aj_habfan said:

Blaiyan said:
I gotta say whether it be exclusive or multi-plat i'm tired of the long wait for games. To the point where I just don't want to hear anymore announcements for a game unless it's like a definite release date and like 4 months away from release.

I also haven't seen any LBP or R2 advertising. In fact I haven't seen much game advertising on free TV in a while.

 

 Sony would never advertise a game 2 weeks before it comes out. I think even 1 week is a bit much for them. They will start a few days before the release, and it keep it going for a few weeks. I think they like the idea of people seeing a game on a commercial, then being able to go out and buy it.

 

They should go back to the way they marketed games last gen.  I remember seeing a commercial for the original Killzone about 2 weeks before it came out.  I had never heard of the game up until that point, but I bought it.  The game had style, and Sony marketed that style, resulting in a game that was widely slammed by reviewers selling over two million.