i think LBP had one of the biggest beta key cuz every other site, blog, newspaper gave away beta... so i was just wandering approximately how many key they gave away.? 500k.? or less or more.? i think around 50k were given by one newspaper site.. ( i can be wrong)...
Btw it was a good idea of publicity to give the ppl a chance to play it, cuz i expect LBP to have a lot of replay value... and i don't think advertisement would have given much exposure to the gameplay...
anyway only final sales figure will determine that was the strategy good enough and did giving away so many beta keys worked for the increase sales of the game or turned people off and away from the game








