just an anecdote from shitville, Denmark. But apparently Sony is really ramping up the marketing and advertisement for this game...
... I just saw 2 huge posters on my way back home at 2 busstops. I was pretty surprised, but it looks they were true when they said that the push for this game would/will be pretty huge. :)
And keep in mind this is just in one small country. A good sign by the look for things :)