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Forums - Sony Discussion - Do you think Sony will have a huge ad campagin for KZ2?

GodofWine on 08 October 2008

Based on the fact the advertising train for LBP has not yet left the station...Im losing all hope for Sony's Marketing team.

Yea, LBP is huge on forums where console owners gather, but such a small number of people go online (and waste their employers money) as much as we all do...

LBP needs morning spots, and evening spots...Sony should keep the concept of the 'Saliva Ad' and use current and popular music, and use each 30-45 second spot to showcase 2-3 titles appropriate for the channel that add is on.

I haven't seen an ad for the PS3 since August (Im in NJ, right next to Philly, 90 minutes from NY...BIG MARKET)...I saw one add for 'The Force Unleashed' ending in a PS3 logo...

Sony needs to throw money into the ad pool...bad.



 

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DMeisterJ on 08 October 2008

Obviously.



starcraft on 08 October 2008
SpartanFX said:

I m just wondering since this is their own shooter and almost half of the PS3 owners are waiting for this game,will sony do midnight launches and big add campagins(something like halo )?

by that time(Feb 09) sony will have a user base of around 20-21 million(maybe even more),,so install base will be larger compared to 360 install base when halo 3 launched(it was15 million if im not mistaken).

I mean they have worked on this game alot and  even beta has started since 2 weeks ago(4 months before the official launch),,,will they spend like 10-15 million $ on marketing alone?is it even wise to do so?

Is that a quantifiably justified statement?

 



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NNN2004 on 08 October 2008

let them release the game first then talk about the campagins



FJ-Warez on 08 October 2008
starcraft said:
SpartanFX said:

I m just wondering since this is their own shooter and almost half of the PS3 owners are waiting for this game,will sony do midnight launches and big add campagins(something like halo )?

by that time(Feb 09) sony will have a user base of around 20-21 million(maybe even more),,so install base will be larger compared to 360 install base when halo 3 launched(it was15 million if im not mistaken).

I mean they have worked on this game alot and  even beta has started since 2 weeks ago(4 months before the official launch),,,will they spend like 10-15 million $ on marketing alone?is it even wise to do so?

Is that a quantifiably justified statement?

 

Nope, just wishfull thinking...

Sony will advertise this game, but not a lot, we will not see any Halo like camping, still sony will advertise this...

 



By me:

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bouzane on 08 October 2008

It would be insanely stupid if Sony didn't back Killzone 2 with a full scale ad campaign. Seeing that we're talking about Sony's marketing I'm guessing that there are equal odds of no advertising, great advertising and confusing/disturbing advertising.



blackstar on 08 October 2008

they should , it would be stupid not to



blackstar on 08 October 2008
GodofWine said:
Based on the fact the advertising train for LBP has not yet left the station...Im losing all hope for Sony's Marketing team.

Yea, LBP is huge on forums where console owners gather, but such a small number of people go online (and waste their employers money) as much as we all do...

LBP needs morning spots, and evening spots...Sony should keep the concept of the 'Saliva Ad' and use current and popular music, and use each 30-45 second spot to showcase 2-3 titles appropriate for the channel that add is on.

I haven't seen an ad for the PS3 since August (Im in NJ, right next to Philly, 90 minutes from NY...BIG MARKET)...I saw one add for 'The Force Unleashed' ending in a PS3 logo...

Sony needs to throw money into the ad pool...bad.

 

 

agree but......... there is no money to throw :(



perpride on 08 October 2008

Sony always flops on ad campaigns. I haven't seen much on PS3 since the ad with Saliva - Ladies and Gentlemen.



scottie on 08 October 2008

Uh, Halo 2 sold over 8 million copies

VGChartz has Killzone 1 at 0.75 million in Americas

The advertising for their sequels will be completely incomparable