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Forums - Sales - Top 20 Publishing Giants of 2007

http://www.next-gen.biz/index.php?option=com_content&task=view&id=6214&Itemid=2&limit=1&limitstart=0

This is a 22-page article about Publisher Marketshare and such, but I'll try to skim and give you the juicy details. Click through to read it in it's entirety.

First, a pie chart to display the marketshare. The 9% jutting out represents smaller publishers (such as D3Publisher of America, Bethesda Softworks, NCSoft, Crave and Atlus).


 

Here are the top 10 listed, with additional information regarding the percentage ups/downs, their respective positions in 2006, # of employees, etc.

Ranking:

1. Electronic Arts

Market Share: 17% (-3)
2006 Position: 1 (UNCH)
Revenues: $3.1 billion (+5%)
Profits: $76 million (-67%)
Expectations: 0%-10% revenue growth
12 Month Range: $40-$60
Employee Count: 7,900 (+700)
Age: 25 years
SKUs in NPD Top 100: 16 (-10)
Franchises above 80%: 9 (-2)

2. Nintendo

Market Share: 13% (+3)
2006 Position: 2 (UNCH)
Revenues: $8.0 billion (+90%) including hardware
Profits: $1.8 billion (+150%)
Expectations: 20% increase in operating income
12 Month Range: $180-$340
Employee Count: 3,400 (+200)
Age: 118 years
SKUs in NPD Top 100: 31 (+17)
Franchises above 80%: 9 (-6)

3. Activision

Market Share: 9% (UNCH)
2006 Position: 3 (UNCH)
Revenues: $1.5 billion (+3%)
Profits: $86 million (+112%)
Expectations: 19% revenue growth for 2008
12 Month Range: $10-$21
Employee Count: about 2,000
Age: 28 years
SKUs in NPD Top 100: 8 (-4)
Franchises Above 80%: 4 (-2)

4. THQ

Market Share: 9% (+3)
2006 Position: 5 (+1)
Revenues: $1 billion (+27%)
Profits: $68 million (+112%)
Expectations: 10%-15% revenue growth for 2008
12 Month Range: $19-$37
Employee Count: about 1,700
Age: 18 years
SKUs in Top 100: 5 (+2)
Franchises above 80%: 7 (+4)

5. Take Two Interactive

Market Share: 6% (UNCH)
2006 Position: 6 (+1)
Revenues: $1 billion (-14%)
Profits: ($185 million) (compare to previous year $35 million profit)
Expectations: early losses and late profits will lead to a break-even year
12 Month Range: $9-$25
Employee Count: about 2,000
Age: 14 years
SKUs in Top 100: 9 (+2)
Franchises above 80%: 9 (UNCH)

6. Ubisoft

Market Share: 5% (UNCH)
2006 Position: 7 (+1)
Revenues: $905 million (+24%)
Profits: $54 million (+240%)
Expectations: 18% revenue growth for the next fiscal year
12 Month Range: $34-$72
Employee Count: about 3500
Age: 21 years
SKUs in Top 100: 4 (+1)
Franchises above 80%: 3 (-3)

7. Sony

Market Share: 5% (includes SOE) (-3)
2006 Position: 4 (-3)
Revenues: $8.6 billion (+6%)
Profits: ($2 billion) (compare to previous year $75 million profit)
Expectations: losses are expected to continue, though at a slower rate
12 Month Range: $37-$60
Employee Count: about 4,500
Age: 13 years in the game industry
SKUs in Top 100: 5 (-3)
Franchises above 80%: 10 (+3)

8. Vivendi Games

Market Share: 4% (UNCH)
2006 Position: 9 (+1)
Revenues: $1.0 billion (+25%)
Profits: $153 million (+109%)
Expectations: generally positive expectations of growth
12 Month Range: $31-$44
Employee Count: No estimates available
Age: 7 years in current incarnation
SKUs in Top 100: 3 (+2)
Franchises above 80%: 1 (UNCH)

9. Microsoft

Market Share: 3% (UNCH)
2006 Position: 11 (+2)
Revenues: $4.3 billion (+36%) (Microsoft Home and Entertainment)
Profits: ($1.3 billion) (compare to previous year $485 million loss) (Microsoft Home and Entertainment)
Expectations: profitability is expected for the next fiscal year
12 Month Range: $21-$31
Employee Count: over 1,200
Age: 31 years
SKUs in Top 100: 3 (-2)
Franchises above 80%: 7 (UNCH)

10. LucasArts

Market Share: 3% (-1)
2006 Position: 8 (-2)
Revenues: Not Public
Profits: Not Public
Expectations: Not Applicable
12 Month Range: Not Applicable
Employee Count: No recent estimates available
Age: 25 years
SKUs in Top 100: 4 (-2)
Franchises above 80%: 1 (UNCH)

Note: The graph is cut off on the right, right click and view image to see entire thing, or go to the article's 2nd page to see it in it's entirety.



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Cute how Nintendo is older than the top 5 or 6 other companies combined. Then again it counts Nintendo's age from when they started making hanafuda-cards, but Sony's from when they released the Playstation.



Interesting. The list is the top 10 but the pie chart shows the top 20.
Do they name 11 through 20 in the article?



We don't provide the 'easy to program for' console that they [developers] want, because 'easy to program for' means that anybody will be able to take advantage of pretty much what the hardware can do, so the question is what do you do for the rest of the nine and half years? It's a learning process. - SCEI president Kaz Hirai

It's a virus where you buy it and you play it with your friends and they're like, "Oh my God that's so cool, I'm gonna go buy it." So you stop playing it after two months, but they buy it and they stop playing it after two months but they've showed it to someone else who then go out and buy it and so on. Everyone I know bought one and nobody turns it on. - Epic Games president Mike Capps

We have a real culture of thrift. The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games. - Activision CEO Bobby Kotick

 

Yes, they list 11 through 20 in the article, on pages 13-22. I didn't want to make the post super long, so I only did the top 10 to show Microsoft, Sony, and Nintendo.

The pie chart has color codes with names on the right, but the forum format cuts it off on the right side.