after reading this through, i think a reason sony may not be dropping the price has more to do with they are still losing money on the hardware itself, but has looked forward and see that if software for the quarter sells well it can offset that lose and even turn a profit if no price drop is put in, and they keep bundles limited. they need to do this to keep shareholders happy, and beating the moddest goal of 10 mil for the year with say 13 mil sold, can argue a win and raise share prices while then dropping the price next year around mach 100 dollars sell it at a small loss or break even and push software, I doubt ms would respond even if it meand losing ground, because they will make cuts in the august area, and probably only 50 dollars if its a 100 dollar drop, the arcade will be discontinued in favor of all units sporting hds, or a slim redesign. (though i feel a slim redesign in spring 2010 makes more sense)

i think i did a very good analysis... even a $50 price drop could have done wonders for Sony and the Sony software lineup... people are buying games in droves for the console which is affordable. unfortunately Sony's ego is costing not only the PS3 hardware sales but also PS3 software sales... unfortunately they got very shortsighted in their objectives..

Still holiday season is left, so some good moves can save them.. else i m seeing a difference of million between PS3 and XBOX360 over these two months in favor of XBOX 360...

Shameless bump huh?