| steven787 said: Maybe, but there are two more issues. 1. They lost a lot of money already, to increase production capacity would require investment in capital. It probably isn't worth it or there'd be plenty of PS3's. (This is the same reason Nintendo is really slow to increase production) 2. There is no guarantee that demand will still be there. As the third place console, Sony is playing it safe. They may be the first to see a decrease in demand. |
i think they are trying to adopt as fast as possible to any option they get to produce ps3 cheaper so they are not producing much more than their planned sales to be able to see gains from cheaper new model revisions faster.
if you jsut keep up with demand and not stockpile you can cut unneded costs a lot, if they had 5 million ps3 on stock with 90nm rsx at the time of the switch to 65nm then they would have lost more money on these 5 million sku than needed, so best stay close to demand and don't build stocks to be able to be as cost effective as possible.













