SickleSigh said:
What makes you think Sony won't advertise this to the casual market? They have already invested in marketing for LBP and I'm guessing as we get closer to release LBP will have comercials. Sony is also looking to make Sackboy their mascot if the game gets good reviews.
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It doesn't work like that, but first, let's back up.
First thing is stop using the word casual. What everyone is saying and meaning are very different things. Casual describes gamers who play lower-mid games, but more so as a small hobby. This may be someone who only plays for ~2 hours a day and plays games like Guitar Hero and Halo. What everyone means is non-gamers. These are people who do not play videos games, but it can also describe someone who just recently was introduced to games. These people play mainly low tier titles.
Now, the two games are in totally different leauge. Wii Music is not causal, but for non-gamers. This is why it is so easy and you can't mess up. It's just for the fun of playing an instrument. LBP is an upmarket game. What people forget is this: the game is about sharing (sending and receiving stages) which is definatly not for non-gamers. Heck, online in general is something that non-gamers won't like. "But what about Mario Kart Wii" you say. Mario Kart Wii wasn't totally focused on online. LBP requires it. In order to playb the real game, you need to be able to send and receive these stages. Now, while there is a main game, it still may not be a bridge. There comes into question the controlls (for instant, if there are too many items to menipulate like the jet pack, it might scare bridge gamers away), and how hard the levels may be (if memory servers, the developers boosted on the length and difficulty of some levels).
Now, the problem with you argument is that the PS3 is not at a mass amrket price. It is too expensive to reach the audience you think it is suppose to reach. Advertising it as a "bridge game" would be dumb. There isn't even anything to bridge on the PS3, so what's the good of making a game that casual, hardcore and non-gamers all like if the latter doesn't have the console.
In conclusion, LBP is not the bridge game people hope it will be. It wasn't designed with that in mind. When you first saw they game, did you think "Wow, my mom might actually like this"?. No, becuase you were focusing on the trading, graphics, and physics. These are the bread and butter of this title. It was never meant to be a bridge game. Someone thought that Sockboy might appeal in the same way other mascots have.