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Forums - Sales Discussion - The Official August NPD Thread (Data at 6:30 pm EST, 3.5 hours from post 1)

FilaBrasileiro on 11 September 2008

From NeoGAF:

So we have for Soul Calibur 4:


360 August 2008 218.9K
PS3 August 2008 155.8K
360 September 2008 174K
PS3 September 2008 107.2K

360 NPD = 392.9k

PS3 NPD = 263k

VGChartz Americas 360 = 530k

530*.9 = 477k

VGChartz Americas PS3 = 330k

330*.9 = 297k

 

Slight overtracking on the PS3 (13%) and 360 (21.4%)

Does that mean slig



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dejelek on 11 September 2008

i already smell a horse.
September NPD will be interesting, and don't forget Japan week 3 and beyond.

(July) PS3 outsold X360 when X360 have July pricedrop (and PS3 shortages)
(August) X360 outsold PS3, with no PS3 shortage, and rumor of X360 pricecut
(September) ..... this will be interesting



DMeisterJ on 11 September 2008
MontanaHatchet said:
ZenfoldorVGI said:
DMeisterJ said:
So where are all the "Madden Wii will outsell Madden 360" people?

The same place all the PS3>360 people are. Trying to come up with damage control and excuses.

Clever comeback. Now if you could actually cite posts of people who claimed that, I would have a small shred of respect for that post (proven joke fanboys don't count, by the way).

I was one, I admit, but I thought it became par for the course.

I have no problem admitting I'm wrong, but the Madden Wii > Madden PS3 people seem to be quitet :/



BKK2 on 11 September 2008

Full Sony PR:

PS3 Posts Strong Sales; PS3 Software Sales Up 92 Percent Year-Over-Year

Total PlayStation Hardware Unit Sales Top 582,533

PLAYSTATION®3 (PS3™) continued to generate impressive sales in August 2008, with 185,353 hardware units sold. From January to August 2008, more than 2 million PS3s have been sold in the U.S., representing a year-to-date hardware sales growth of more than 92%. Software sales were also strong for PS3, with 1.6 million units sold, representing a year-over-year growth of 92%.

* Electronic Arts Sports’ Madden NFL 09 proved to be a hot seller on PlayStation platforms in August, with more than 1.1 million copies purchased by PlayStation customers, not including the Madden NFL 09 ® (PlayStation® Portable) Entertainment Pack. 643,000 units of the popular sports title were sold for PS3 alone, a 33% higher attach rate than Xbox 360 and representing an increase of 90% year-over-year when compared to Madden NFL 08 sales for PS3 in August 2007.
* Following its launch on July 29, more than 263K copies of the weapon-based fighting game Soulcalibur IV were sold for PS3 in July and August, a 38% higher attach rate than Xbox 360.
* PLAYSTATION®Network continued to be a popular destination for new and original forms of entertainment, including exclusive content such as the full game of The Last Guy and the Warhawk expansion pack, as well as TV shows like Xam’d: Lost Memories.

Fueled by enthusiasm for the Madden NFL 09 PSP Entertainment Pack, 253,012 PSP hardware units were sold. This represents a year-over-year growth of 67%.
PlayStation®2 (PS2) hardware unit sales were again solid in August, with 144,096 hardware units sold. Since launch, more than 42.7 million PS2s have been sold in the U.S. as of August 2008.

Power of the PlayStation Portfolio

The PlayStation brand generated strong sales across all three platforms, earning $365 million in August.

* Year-to-date (Jan-Aug), the PlayStation brand has generated almost $3.7 billion in revenue, representing an increase of 21% year-over-year.
* PlayStation total hardware revenue was $147.3 million in August, representing a year-to-date growth of 42%.
* PlayStation total software revenue in August was $178 million, representing a year-to-date growth of 25%.

CEO Perspective

"We had yet another strong month for PlayStation in August, which validates that consumers are indeed recognizing the long-term value that PS3 offers as both a gaming and home entertainment device. We also began shipping the new 80GB PS3 model in late August to address any short term inventory transitions from the 40GB to 80GB model. We're looking forward to a solid holiday season and are excited to offer a string of unmatched content to consumers in the coming months with LittleBigPlanet, SOCOM: Confrontation, Resistance 2, and MotorStorm: Pacific Rift."

- Jack Tretton, president and CEO, Sony Computer Entertainment America



yungmagic09 on 11 September 2008

Interesting sales numbers. It'll be more interesting to see how the 360 does with the price cut.



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BKK2 on 11 September 2008

According to the figures quoted in the Press Releases we get:

US VIDEO GAMES INDUSTRY - AUGUST 2008

Total Software: $550.7M (+13%)

Nintendo & Microsoft: $373m (68%)
Sony: $178m (32%)

First Party Software: $342m (62%)

Third Party Software: $209m (38%)

Nintendo & Sony: $115m (55%)
Microsoft: $94m (45%)

Hardware: $394.5M (+3%)

Nintendo & Microsoft: $247,2m (63%)
Sony: $147.3m (37%)

Accessories: $137.3M (+13%)

Total: $1.08B (+9%)

PS3/PS2/PSP: $365m (36%)
360/NDS/Oth: $361m (36%)
Wii: $282m (28%)


Not enough data to split everything for a good comparison unfortunately.



FilaBrasileiro on 11 September 2008
Viper1 said:
DMeisterJ said:
Viper1 said:
Chrizum said:
How big are the chances NPD got the Madden sales wrong and VGChartz got them right?

Big. NPD doesn't track Wal-Mart or Toys R Us which have a far larger sales portion of Wii and Wii games sales than the HD consoles do.

I've seen advertisements for huge Toys R Us Wii console shipments and VGC would show a visibly sizable effect on the sales while NPD looked as though it wasn't accounted for at all.

Does VGC track Wal-Mart/ TRU?

To my knowledge, yes.

FilaBrasileiro said:


I disagree.
Also, let's remember that if VGChartz numbers are right and if VGChartz tracks walmart and TRU and vgchartz Wiii Madden is actually the correct number, then how do you explain PS2, PS3 and 360 being undertracked by VGChartz when compared to NPD?

 

Also Walmart has just a large section for the Wii as they do for the PS3, PS2 and 360, I don't know about TRU but I assume they have a nice sizeable section for all other consoles as well.

A. Being undertrackd by 3-11% is not the same as an overtrack of 133%. 5% alone is typical range for margin of error.

B. Fila, it's not about how large the shelf space is but the volume they sell overall as a percentage compared to the NPD tracked stores like Gamestop.

 

 

 

 

Understandable, and I do think Wii and DS is more likely to move units at TRU than the other 2, but I don't believe that to be the case at Walmart.

Also if, as you suggest, the Wii numbers are right and NPD does not track TRU and Walmart, but VGChartz does and if PS2, PS3, 360 Madden NPD #s > VGChartz, then you'd agree with me that vgchartz has undertracked PS2, PS3 and 360 Madden by more than 3-11% right?



celticlonewolf on 11 September 2008

The last 2 npds have been real supprises lol not much more to say.



TheBigFatJ on 11 September 2008

Wow, Mario Kart Wii continues to absolutely crush GTA 4 -- even if you combine the 360 and PS3 version Mario Kart Wii still sells 4x as many copies.



darconi on 11 September 2008
MontanaHatchet said:

So, what do you blame for the poor sales of Madden on the Wii before it went under the "All Play" brand? Given the hardware sales, and the casual nature of the platform, the Wii greatly underperformed with the Madden series. As for the marketing, it managed to do very well on the PS2 and incredibly well on the PS3, and it seems like all versions got about the same amount of advertising save for the 360 version.

As for why Madden doesn't sell well on the DS...isn't it obvious? It has a lot less to do with demographics and a lot more to do with how the system is thought of. If you wanted to buy a Madden game, would you buy it on the DS? And if you were a 16-30 year old male, and you only owned a DS, would you be the type to buy Madden? Madden sales are great on the PSP despite it having less 16-30 males than the DS.

And Madden is becoming a hardcore game? When you write an essay and accurately describe the distinct differences between casual and hardcore, I might find it in myself to agree with that statement.

 

Actually he's right.  Looking at sales of Madden 07, 08, and 09, its obvious the All Play title had an effect.

For 07 and 08, the Wii version sold pretty much exactly equal with PS3 version.  And yet for 09 All Play, the Wii version only 40% of the PS3 version.