http://www.bloomberg.com/apps/news?pid=20601204&sid=ajZ_LMK1ZdRg&refer=technology
Microsoft Xbox Console Sales Double After Price Cut (Update1)
By Dina Bass
Sept. 10 (Bloomberg) -- Microsoft Corp. doubled sales of the Xbox 360 video game machine last weekend after cutting the price by as much as 29 percent to narrow Nintendo Co.'s lead.
Retailers reported a 100 percent increase in sales for all models compared with the previous weekend, Redmond, Washington- based Microsoft said in an e-mailed statement. Some models sold at six times the previous weekend's rate. The company didn't say how many were sold.
The Sept. 5 price cut gave Microsoft a model that costs less than Nintendo's market-leading Wii for the first time.
Sony Corp.'s PlayStation 3, making inroads with new games and a Blu-ray DVD player, also beat the Xbox 360 in U.S. sales in June and July, according to NPD Group, a Port Washington, New York-based research firm.
Microsoft rose 34 cents to $26.44 at 4 p.m. New York time in Nasdaq Stock Market trading.
To contact the reporter on this story: Dina Bass in Seattle at dbass2@bloomberg.net
Last Updated: September 10, 2008 16:15 EDT
^ I bet the increase is temporary and will not last long. Back to normal sales levels within two weeks.
