It was bad enough he is going around announcing a price cut. This is what he has to say about portable gaming:

"We're going to let Sony and Nintendo beat the hell out of each other [in the portable arena]. When you launch a portable device, you are launching a new platform. So, you're fighting a war on two fronts."

Maybe he means they are beating themselves up with all the money they are making?

Making money is a new concept for Microsoft Games.

nonesense. MS and Sony apparently are trying to beat each other on who lose the most money. (and Nintendo is losing bad)

 Maybe they think that if they make sooo much money, they'll have no reason to stay in the home console market...

What's wrong with his comment? All he's trying to say is that he doesn't feel like competing with the other 2 concerning handheld gaming, but only with console gaming. It's was meant as a metephor... I think.

Remember that there were rumors about a Xbox handheld, which was so far nonsense. So basically he's saying... no... we're not working on a handheld.

@wiigirl
The problem with his comment is that in the last few days Shane has shown remarkably little business sense, and he's a VP of the gaming division. First he fans the flames of price cut speculation just as MS is going into the most important holiday season ever. Price cut speculation can lead to depressed sales as people planning to buy a system wait for the price to drop. Not a smart move by any stretch.

Now he shows next to no idea that the handheld gaming market is hugely profitable. Nintendo lived off of it for a decade after all. Fighting for two markets can be costly but it can also be twice as profitable. Lastly, Should MS decide to jump into handhelds this will be a comment VP's like Shane will be grilled with by CNBC anchors in the future.

That's not to say MS should jump into handhelds (I don't think they should) but a VP should know better than to make an idiotic comment like that. Just say it's not in MS' interests a this time or we have no plans to. Admittedly that comment wasn't as bad as the price cut one since it doesn't have any effect on actual business, it just wasn't a very smart one and VP's should be smarter than that.

Actually I believe that microsoft might be plotting a "Footheld" type game. Blue ocean strategy. Think of all the soccer games you could play, with a foot-held game device.

when you're an important person, you don't go around saying stuff that comes back to bite you in your ass. How difficult is it to get that?

Fishyjoe stop bashing MS and Sony at every turn.