JGarret said: @Reasonable
Why do you think the Japanese just refuse to really give the Xbox brand a chance?....no matter how many exclusive JRPGs MS throws at them, they remain distant and indifferent. |
I think its the combination of a number of things... some under MS control others not.
First and foremost, like the PS3 it is a victim of the Wii. The Wii has just grabbed the general gaming market in Japan and no doubt about it. This is outside MS (and Sony) control and is severely hampering either HD console in the region.
Two, 360 started with the market image handed to it from the Xbox - Western shooters, a lot of competative online with rude kids, no jRPGs, no games of local interest, aggresive, Western marketing,etc. That's not a good image for Japanese market. Given that for the major part of its release to market the 360 reinforced that image - Halo 3, COD4 and Gears of Wars hardly challenge that image after all - with only a few Japanese centric games like Blue Dragon in the mix it quickly fell behind even the limping start of the PS3. Simply put for a long time at the beginning I think there was little available in the ways of games/content to generate demand in Japan.
Three, RROD did not go down well in Japan. Their tolerance, in my opinion, for such a fault is very low compared to Europe and extremely low compared to US. On top of the above two points this really didn't help the console at all. Being seen as an unreliable console was the worst thing that could have happened to 360 at that time IMHO.
Four, if you were Japanese and wanted an HD console with online and shooters, etc. why not go for a PS3? You know and have more faith in Sony & Playstation brand than MS and Xbox 360. You still get COD4, DMC4, etc. and its not like Halo and GoW are big franchises there. Also the PS3 would have better local perception of quality and the promise of a more appealing library of games at some point in its lifetime.
Given all of the above, the 360 just hasn't generated a lot of demand / interest in Japan given how long its been on sale there. Now, with recent moves around jRPGs the console's finally seeing a little traction. But in the big picture not enough IMHO. PS3 will likely get enough jRPGs to hold it off (after all for every 360 spike in Japan PS3 will likely see one with its titles when they hit and probably a bigger spike to) as well as an ever more appealing library of games for Japanese gamers. GT5 is still to come, and when an HD title that appeals to the Japanese is multi-platform I reckon the average gamer would chose the known brand of Sony over MS brand.
If MS had got FF for Japan as well they might have really put a dent in the market, but unless something changes that would appear not to be the case. And while having FF outside Japan is good for the console it means zero in Japan.
That's my take on the major issues facing 360 in that market - and they're not going to be easy to solve. In some ways a really deep price cut probably makes the most sense as it at least opens the chance that if the console can be got cheap more Japanese will give it a try.
Personally I think that FF exclusive in Japan, plus GT5 will easily enable PS3 to stay well ahead of 360 in the region. If Sony get their act together with more jRPGs and casual titles they can still easily block 360 (they're obviously of the opinion for market research and focus groups, etc that LBP, for example, is going to be really popular in the region). As for the Wii, unless something outside MS control happens they have no chance of getting near that in the market, lower price or not.