What exactly will happen Sept. 7th (or whenever) the Xbox 360 Arcade drops to $199. Goggle something like “business report $199 Xbox and you’ll have a week’s worth of reading which is all over the map. I’m not linking them, they’re just too many, but here is a summary of what you’ll find.
MORE OR LESS NEUTRAL GAME SITES: The price will put real pressure of Sony who won’t be able to respond and may cut slightly into the Wii market. It will at least temporarily put Microsoft sales above Sony.
Xbox FANBOY SITES (MOTION CONTROL): The $199 Xbox Arcade will come bundled with a motion controller and a set of mini-games designed by Rare. It will wipe the Wii off the map by taking away its one advantage and adding HD and it will kill Sony by price.
SOME EXPERT GAMING SITES: The $199 Arcade is being sold at a loss ($239 to build) because it is going to be discontinued in response from game designers who don’t like being limited with the lack of a hard drive and a higher rate of customer dissatisfaction.
BUSINESS ORIENTED SITES:
Version 1. This will put Microsoft in the driver’s seat having both a performance and price advantage over the Wii and a significant price differential with the PS3. MS plans to be on top this generation and this is their ticket.
Version 2. This will hurt Sony significantly, especially at Christmas, when Mom sees the same games (mostly) on a less expensive console and has never even heard of or cares about Blu-Ray. It might cut into the Wii, especially if supplies are short but Nintendo can match or beat the price and still make a good profit.
Version 3. This is a desperation ploy by Microsoft who sees their HD market going more to the PS3, the Wii disappearing over the horizon and nothing to show restless stockholders but a disappearing cash reserve. If this doesn’t make a huge leap, MS will be out of the game for good.
THE GUNFIGHT AT THE OK CORRAL: Several sites see this as the final showdown between motion control and the “casual market” vs. the traditional model of hardcore/analog control. The hardcore have said from the beginning that price was the ONLY reason the Wii was selling so well. Wii fans claim that it’s all about the control and they wouldn’t take an HD console as a gift.
If the Xbox at $199 doesn’t take off like a rocket and sustain momentum to catch up and pass the Wii with HD and its game library to help, then it’s NOT about price and motion control is the future of gaming.
I’m pretty much a final showdown type myself. What’s your take?











