I don't know if I can embed gametrailers videos, but here's the link.

http://www.ps3fanboy.com/2008/08/18/japanese-ad-says-afrika-will-put-you-to-sleep

Shouldn't an ad make you want to have a product, instead of showing how bad it is?????

Isn't it called Hakuna Matata here? xD

Another gold for PS3 ads I guess!

I saw this ad on ps3fanboy.com and thought two things immediately.

Sony sucks ass at making television adds. And apparently I don't understand Japanese culture enough, but I can't see how this isn't a stupid commercial. Anyone from Japan help me out here?

Not a really great line to take in an ad, I agree.

However, those hippos are cute! I'm pretty sure I'm going to get this game. Thank god for PS3 being region free.

that was a crap advert for a game, who ever is part of marketing should be fired

its called they were poking fun at themselves.

Maybe that Japanese are so industrious that they can never sleep without outside assistance, so they're marketing this game as a sleep aid.

If that is it the case (and trust me, it is) this game will sell over a million in Japan alone.

I found it humorous.

I don't get it at all.

So can any of the Japanese speakers help us out here?