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Forums - Sales - Interesting NPD analysis

Kasz216 on 18 August 2008
Obliterator1700 said:
Kazsz216 said:
MikeB said:

@ Kasz216

Combined the gamecube and Xbox sold 30 million consoles each... (about.) What percentage of these people do you believe owned PS2s?


According to a Nielsen study 45.7 million households had consoles in them in the last quarter of 2006 (serving about 93.8 million people). They included any type of console connected to a TV set, so that could be a Coleco Vision, Sega Dreamcast, Wii, PS1, PS3, Snes, etc.

PS2 hardware shipment for the whole of Norh America by 2006: 46.53 million

Let's say about 35-40 million of these were connected to a TV set in the US (playing pirates or original games, second hand, repaired, brand new, etc) in households. That does seem to suggest a high percentage of dual console setups amongst households which have consoles other than the PS2.

Assuming this study and figures are roughly representative, ~40 million PS2s + ~27 million XBs/GCs (relative a very strong market for the XBox compared to worldwide) = ~67 million (~144%), so this seems to suggest it could well be a good majority of US households which had a PS2 next to a XBox and/or GameCube. (Note the US console penetration figure could be a lot lower if Nielsen would have excluded older gaming systems like the NES, Snes, PS1, DC, etc, IMO it would have been interesting if they would have broke up their figures by used platform as well)

That all seems like a whole lot of math based on nothing then... as it seems the PS2 is almost always ahead of total hooked up TVs.

Either less people keep their machines hooked up then thought, or a lot of peopel bought new PS2s after theirs broke.

Like me. I bought 3-4 PS2s at this point... and only 1 of them is hooked up.

I'm assuming he means this Kaz...BTW congratz on proving me wrong...

http://tech.blorge.com/Structure:%20/2007/03/05/sony-nintendo-and-game-makers-make-significant-progress-but-theres-more-to-do-in-console-gaming/

No i mean his reasoning. Since it seems that console ownership goes a lot less like he expects... since their are actually more PS2's bought they their are total consoles hooked up to TVS.

One could assume that nearly everyone who has a console hooked up to a TV has a PS2 but that would be a pretty silly argument to make despite it's popularity.

Showing that either a lot of PS2 consoles have likely been shelved or broken.

For example, the casual who bought a PS2 for singstar or guitar hero and was sick of it. In other words... there are a lot of PS2 owners not looking to upgrade at all.

I've since tracked down the full report. Not just an article talking about it.

The study also says over half of America had access to videogame consoles.



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Kasz216 on 18 August 2008

 

Ok.

According to the numbers in the Nielson report... 27.5 Million people own and had one of these following systems hooked up to a TV.

360, GC, Xbox, Dreamcast, 360.


Considering how much incredibly lower that is then the PS2 number. It seems unlikely any concluisons can be drawn about multi-console ownership. Instead it seems to suggest that a LOT of people who buy videogame systems in general don't stick with it.

(nielson report stated of those who owned those systems... 16% (4.4 million) paid for online.)



TruckOSaurus on 18 August 2008

I'll wait for CrazzyMan's analysis to know exactly what this all means.



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Nutboy on 18 August 2008
TruckOSaurus said:
I'll wait for CrazzyMan's analysis to know exactly what this all means.

 

 Almost ALL Ps3 owners ALSO owned a Ps2. Ps2 owners will ADAPT when big releases as GoW 3, GT5, FFXIII, FFXIIIvs, and MORE come out =))=).

 



sinha on 18 August 2008
Bodhesatva said:


10% of PS2 owners also own a PS3.
18% of PS2 owners also own a 360.
19% of PS2 owners also own a Wii.

 

MikeB will not be pleased... his "the PS3 will win because of PS2 owners and exclusive Final Fantasy XIII" argument isn't looking so great at the moment.

 



We don't provide the 'easy to program for' console that they [developers] want, because 'easy to program for' means that anybody will be able to take advantage of pretty much what the hardware can do, so the question is what do you do for the rest of the nine and half years? It's a learning process. - SCEI president Kaz Hirai

It's a virus where you buy it and you play it with your friends and they're like, "Oh my God that's so cool, I'm gonna go buy it." So you stop playing it after two months, but they buy it and they stop playing it after two months but they've showed it to someone else who then go out and buy it and so on. Everyone I know bought one and nobody turns it on. - Epic Games president Mike Capps

We have a real culture of thrift. The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games. - Activision CEO Bobby Kotick

 

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DMeisterJ on 18 August 2008

So was this a survey?

I guess so.

If so, what was the size?



MikeB on 18 August 2008
sinha said:
Bodhesatva said:


10% of PS2 owners also own a PS3.
18% of PS2 owners also own a 360.
19% of PS2 owners also own a Wii.

 

MikeB will not be pleased... his "the PS3 will win because of PS2 owners and exclusive Final Fantasy XIII" argument isn't looking so great at the moment.

 

 

Why? I stated several times in the past that I believe a large percentage of GC and XBox owners also own PS2 systems. Let's say it would be 100% amongst XBox and GC owners. Then if amongst the PS3, Wii and 360 userbase previous ownership isn't 100%, those must be new users. The PS3 probably attracted some movie enthusiasts, the Wii attracted some new consumers, especially females and kids who own their first console.

So this seems to be less of a surprise to me than it is for you.



Naughty Dog: "At Naughty Dog, we're pretty sure we should be able to see leaps between games on the PS3 that are even bigger than they were on the PS2."

PS3 vs 360 sales

stranne on 19 August 2008
Retrasado said:
stranne said:
49% of PS2 owners would own a Wii if they could find one.

please.....

OT: Interesting. I wonder what console the rest of the PS2 croud will buy. Probably the Wii, but the respective shares that the 360/PS3 get will be veerrry interesting.

I think you missed the invisible smiley.

 



madskillz on 19 August 2008

@ Bod - excellent analysis.

I have said this for a while. I said 'With Sony removing BC, PS2 owners have few reasons to upgrade their consoles.' It does matter to them, especially with PS2 production slowing and the high likelihood of their PS2 dying, they would love to have the option of having a PS3 with full BC.

Sony should really, really reconsider adding at least software BC back into their console.



Obliterator1700 on 19 August 2008
madskillz said:
@ Bod - excellent analysis.

I have said this for a while. I said 'With Sony removing BC, PS2 owners have few reasons to upgrade their consoles.' It does matter to them, especially with PS2 production slowing and the high likelihood of their PS2 dying, they would love to have the option of having a PS3 with full BC.

Sony should really, really reconsider adding at least software BC back into their console.

 

 

I agree with you on your last sentence, but they just won't do it though. 

It would be great to see bc as a firmware update.