Many of you know that LBP is an important title in terms of increasing the PS3 install base and it would be a damaging blow if LBP flopped so for a little fun your misssion should you choose to accept it is to Market LBP to sell at least a 2 million units.
every million you sepnd is considered a point e.g " I spent 10 points aka $10 mill" the upper limit of your budget is 35 Points ( $35 M)you can go over but you're likely to get fired by Sony unless it's very effectivley spent.It's your responsibility to calculate the rought cost's of your marketing strategy and the give an estimate of how many units of LBP it will sell.
Revenue ( Assuming 60$ Retail Price and Sony gets 60% of this)
1 Million Sales = 60 Points Sony's Revenue 36 Points
2Million Sales = 120 Points Sony's Revenue 72 Points
3Million Sales = $180 M Sony's Revenue 108 Points
4Million Sales= $240 M Sony's Revenue 144 Points
Example of expenditure
LBP Bundle & Limited 30$ Price Cut (200,000 PS3 Unit & 200,000 LBP's ) = ( 200,00 X $90 ) = 18 Points
4 Points worth of National LBP adverts
Estimates sales profit 72 Points -22 Points = 50 Points = $50 M
No real calculation has to go into your expenditure it can be a guess.
