Do you guys work for viral marketers? Its going to be a cold day in hell when we don't have at least five of these threads a day.
On topic:
No.
Ten Reasons:
1) The ten year plan is nonsense. PS2 will still sell 1m units in 2011 because its peak was so high, thats year 11 from the 2000 Japan launch. The plan is theoretical. It worked even better than expected with PS2 because PS2 had the highest peak of any system ever (21m+ shipped in a year) until DS last year (30.3m shipped in a year).
2) Xbox 360 is more viable than Xbox ever was in all three regions worldwide.
3) Wii is trending faster than DS and DS is trending faster than PS2. In other words, regionally Wii sales>PS2 sales>PS3 sales
4) Blu Ray relevance is over rated, its not enough of a step up for most people to become the DVD of the future. I know 30 people in my college with HD TVs, 20 of them have Wiis, none of them have Blu Ray. I know thats just anecdotal, so here is better evidence: Japan and Europe have higher adoption rates of Blu Ray than USA, and Wii still outsells PS3 in those reasons. I see no reason to expect a change, as Wii is close to $400 in much of Europe vs. PS3 at $600 - both are overpriced.
5) Most big hits are now multiplatform, Wii, DS or PSP games.
6) PS2 sold over 7m in the USA in three years in the Americas, and over 4m in Japan in its peak. PS3 is going to have issues peaking at 2m in a year in Japan and over 5m in the USA in one year, let alone multiple years that it would need to top PS2.
7) Wii & Xbox 360 will always be cheaper than PS3, and if PS3 started to gain momentum (i.e. outselling the other two by a wide margin worldwide), one or both successors would be announced, and the PS3 tech advantage would dissappear overnight as would the sales momentum.
8) Sony can't aggressively cut prices right now because the world economy is in the shitter. By extension Sony is making less money than they would be otherwise and they lose money on PS3. Selling more PS3s is actually bad for Sony at the moment even though alot of the costs are recouped from software.
9) Higher development costs and slower launch sales mean that PS3 development is risky for developers. There are only so many games that can sell 1 million copies on a base of 15m, and with diminishing returns vs. last gen, the portables, PS2, PC, Wii and cellphones look like better investments.
10) Women greatly prefer Wii to traditional platforms. Even if you think think only sells to a fraction of the men PS2 does, women are very under-served in this industry, and catering to them is a way to achieve huge growth very quickly. Make no mistake, DS wouldn't be where it is without women, and Wii is following a similar trajectory. Among men, Xbox 360 hurts PS3 in the west since its cheaper, and Wii hurts PS3 because its more diversified and cheaper.