A positive effect. People will be buying boxes of corn flakes, selling the Arcades on eBay and buying PS3's for the money they got. Not to mention that they will have to buy A LOT of corn flakes, because 360's will be pretty worthless.

I still wonder where this misconception came from that the supplier has any control whatsoever over the life cycle of their product. What limited control they have over how well their products sell only extends as far as there are consumers who are willing to buy said products. Eventually, you hit a point where you run out of potential customers no matter how you market your product. And generally, the supplier calls it quits long before they hit the absolute maximum saturation point (which is where they're offering the product for free).

Don't expect the PS3 to somehow defy all market logic and sell a huge number just because Sony plans to keep making them for a decade straight. Just an FYI: most companies keep producing items which make them a profit no matter how many actually sell. Even the N64 was still being made until pretty recently, yet you'll notice that its sales haven't exactly skyrocketed in spite of that. And the NES was still being manufactured until about 2003, yet you'll notice that its sales didn't exactly go meteoric between the years of 1994 and 2003. "10-year life cycle" is a buzzword, in short, and means about as much as "pre-packaged".

Ya know you can go 5 years of selling less than 5 million on the market. If they are out for 10 yrs there is no requirement that they will be selling well those last 2-3 years haha.

I mean for them to have a 10 yr cycle obviously they will need to have sold well over 50 million, but we have to be realistic here. I mean Sony is coming up on the close of 2 years since the PS3's release and we still aren't at 20 million. That's suggesting less than 10 million a year which isn't enough to put it over 100 million if constants were real in stats.

More than likely the PS3 will have a normal cycle of about 6-7 years and reach sales of about 50-70 million which is definetly respectable. However there's a possibility that they could go 10 years and sell about 80-90 million but with MS really affecting them right now with the 360, ya know their inability to put them down this becomes more of a longshot. Including the first prediction.

So 150 million I think is absolutely out of the question unless some huge breakthrough happens for them this holiday season and into 2009 which is not suggestive in the market. Hell 100 million doesn't even look probable.

But getting things straight remember time is not on PS3's side here. I mean MS and Ninty will start releasing their 8th gen consoles between 2010 and 2012 and Sony will have to compete with that. And if they are not in a huge lead like PS1 and PS2 then sales will falter largely when PS4 comes out. Companies can't control the lifecycles of their products. Competition and the market control that.

We will see if developers start squeezing out more from the PS3. If yes, the 10 year plan will work. If not then not.

People are really putting way too much thought into this hollow P.R. stunt on both sides of the fence.

Do the sane people see the shit I'm seeing in some of these posts? It's like every one is taking Speed nowadays, We have:

"ps3 will sell 150mil"

"ps3 will last over the 10 years"
"ps3 will last 10 years"


I don't even see the Wii selling 150 mil. As a matter of fact, the Ps2 won't beat that.


And, Sony fans need to calm down with the trend stuff really. I mean, the ps consoles sold more than the last until the ps3 broke that trend. Instead of the world having one MAIN console, like practically everyone with a ps2 last gen, we have people getting Wiis3s, like I, or Wii60s or Ps360s.


I mean, trends for sales may be broken rarely. (like Nintendo's trend of each new system selling worse than the last? The Wii obliterated that trend, and will be the best selling Nintendo console ever.)

No, no it will not reach 150 million because the PS3 will not last 10 years. And for that matter it won't outsell the PS2 either.

It's like these Sony threads are getting more surreal. Can the PS3 at least crawl past 15 million before people start screaming 150 million?

Like I wrote in another thread, 100-120mln quite easily, 150mln only if it has a very strong boost.
But Indian and Chinese growth could boost the numbers of all three consoles by an unpredictable amount, It all depends when their prices start being affordable for the middle class there (and this could advantage strongly Nintendo, that, if needed, has more room for pricing Wii cheaper, so Sony and MS would sell and earn a lot more than now, but they would start doing it later and they would lose WW market share).

unlikely. n my reasons are:

1) hardcore gaming community is growing alot slower than casual gaming.
2) ps2 has 120 million users. part of it are casual gamers. n they switched to wii this generation.
3)360 has effectively part of sony's hardcore gaming market share.