I still wonder where this misconception came from that the supplier has any control whatsoever over the life cycle of their product. What limited control they have over how well their products sell only extends as far as there are consumers who are willing to buy said products. Eventually, you hit a point where you run out of potential customers no matter how you market your product. And generally, the supplier calls it quits long before they hit the absolute maximum saturation point (which is where they're offering the product for free).
Don't expect the PS3 to somehow defy all market logic and sell a huge number just because Sony plans to keep making them for a decade straight. Just an FYI: most companies keep producing items which make them a profit no matter how many actually sell. Even the N64 was still being made until pretty recently, yet you'll notice that its sales haven't exactly skyrocketed in spite of that. And the NES was still being manufactured until about 2003, yet you'll notice that its sales didn't exactly go meteoric between the years of 1994 and 2003. "10-year life cycle" is a buzzword, in short, and means about as much as "pre-packaged".
Sky Render - Sanity is for the weak.
