I don't understand most of this, but I appreciate your hard work.
Great work as always and a good read. How much extra data are you able to derive from Nintendo statements about quarterly gains and decreases in major expense categories such as marketing, R&D, and so on? I'm curious what Nintendo's R&D expenditures look like given the technology in the Wii was dated when it was built.
@kn
ill do it tomorrow.
but i know i saw the R&D number, and if i remember correctly, it was quite small.
@kn
R&D , Sales & Marketing costs as follows:
FY Mar 2007
R&D = 37,725 or approx. US$322 million
Sales & Marketing = 82,339 or US$703 million
FY Mar 2008
R&D = 37,001 or approx. US$323 million
Sales & Marketing = 113,977 or US$997 million
So Nintendo spends more in marketing than in R&D.
I'm not sure if that's good or bad.
But Nintendo results speak for themselves.
Whoa, I'd never guess they were spending $320+ million per year on R&D.
The rEVOLution is not being televised
| bumidan said: @kn R&D , Sales & Marketing costs as follows: FY Mar 2007 R&D = 37,725 or approx. US$322 million Sales & Marketing = 82,339 or US$703 million FY Mar 2008 R&D = 37,001 or approx. US$323 million Sales & Marketing = 113,977 or US$997 million So Nintendo spends more in marketing than in R&D. I'm not sure if that's good or bad. But Nintendo results speak for themselves. |
Where did you get these numbers?
My Mario Kart Wii friend code: 2707-1866-0957
maybe R&D involves designing new accessories, etc.
not just new console, or motion control or stuff like that.
as a %age of revenue, its only about 2 to 3%
Whereas MSFT spends about 15% of revenue on R&D
I just meant to ask if those numbers are explicitly in the reports. I never noticed them.
My Mario Kart Wii friend code: 2707-1866-0957
NJ5 said:
Where did you get these numbers?
|
From Nintendo FY Mar 2008 financial statements.
The higher number is the published number in millions of yen.
The US$ figure is derived from the average exchange rate - based on Nintendo's financials.
117.02 For FY end Mar 07
114.28 for FY end Mar 08
source: Nintendo Consolidated Financial Statements (dated Apr 24, 2008) - pg. 21
| NJ5 said: I just meant to ask if those numbers are explicitly in the reports. I never noticed them. |
Which specific numbers are you asking about? I can explain if you let me know.