Hm, I think this could have been better if it was a little more action-oriented. Looks a little too "Saturday morning TV." Show Sackboy doing something!

The grid on the background reminds me of a Sega Master System game box.

I like it. Day one purchase for me.

Awww it's so cute ^^

I just love the look of sackboy!

That looks really cute!

Anyone know if they are releasing this simutaneously in Japan and Europe also?

they need to give him sharp teeth and slanted lines over his eyes for the american box art.  (for reference see any kirby game)

I think it is the official because, on the official playstation website it has that boxart for LBP.

looks like cake! and i like cake.

It's originally from PlayStation.com. It's a display box, and those rarely end up being the final box art.