NJ5 said:
Even if this was where they expected to be in terms of sales (which I doubt), they certainly didn't expect the massive monetary losses, price cuts, SCE downsizing and losing almost all 3rd party exclusives.
PS3 isn't doing bad in sales (although it will of course never be at the level of a winning console), but that came at a hefty price to SCE and the Playstation brand.
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They're definitely borrowing a lot from the future. Losing exclusivity of both the Grand Theft Auto and Final Fantasy series is huge, and they've lost other series exclusivity also.
That will hurt sales the next time around.