We already heard about how big online gaming would be for the Wii in 2008, but we didn't expect that EA, of all studios, would be fighting for us to have a better online experience on the Wii. Either that, or they're just too lazy and don't want to retool an interface and online package for their Wii version of Madden 08. Regardless of what it is, they've got the right idea: no friend codes. We don't want them, you don't want them, so why use them?
Hopefully, Nintendo won't fight them to change this.