I didn't do much more than late high school economics and one of the topics covered was the substitution effect. Where goods that were seen as substitutes or interchangable if one of them lowered in price it would see an increase in sales and the other a decrease in sales. Since the PS3 and Xbox360 are pretty much interchangeable to most people, will we see any corresponding drop in PS3 sales in the U.S to coincide with the Xbox360 price drop as people substitute one for the other?
Im not calling them perfect substitutes like say two identical brands of peanut butter, but surely since one is now relatively cheaper than the other those who are looking at the type of experience offered on both systems would consider the Xbox360 to be a stronger contender for their dollar and some will substitute it in place of the PS3.
If this is true, then wouldn't we actually see a dip in PS3 sales to coincide with any increase for the Xbox360? Obviously its not a perfect interchange but there must be somewhat an effect here. If this is true we would also expect that there be a decrease in the demand for the Wii as well, although I don't believe they are even nearly as close a substitute as the PS3 and Xbox360.
This has nothing to do with hardcore Sony fans or those who consider blu ray to be a top priority, im talking about people on the margins. Its those people who makes posts like "Xbox360 or PS3" and it seems to encompass a decent quantity of people. Because even a 5% swing from one to the other would surely be noticeable on the charts? That would make an overall 10% difference in sales or about a 6,000 unit gap instantly in the charts.
So is this plausible?
Tease.