And those of you supporting either format are playing into Sony and Toshiba's hands. They both got plenty of money from DVD last time (Toshiba with most of the DVD patents and Sony with their movies and PS2 games on DVD), so they could do the same this time, so why didn't they?
The thing is that people don't like to throw all their TVs, disc players, movies, etc. just because the picure is nicer. Yet people DO like to take sides.
In other words, this format war is to make people pay attention to the formats, so people can have bragging rights, which they do see as a tangible value (sports fans, political hacks, and fanboys of all nerd aspects are proof of that). And unlike VHS vs Beta, dual players are possible when both sides "decide to compromise".