Oh there will be a pricecut coming. That they are denying it like a pervert sex habit is not really surprising, considering what it could do to their current sales if people suspected the price to drop.
Since they didn't do it before GTA and MGS4 it will most likely happen before christmas most likely with a new PS3 version including a reworked inner life. Expect Microsoft to do the same.

Sony has to start making money on the PS3 so I don't see a price cut in 2008.

I think this last quarter was a bit of a shock to them. The PSP is doing well (especially in Japan), the PS2 can't last forever (but right now, it's still a moneymaker for Sony), and they still turned a loss.

If Sony is ever going to profit from the PS3, they need to stop the bleeding. The best way to do that is a die shrink on the PS3 and no price cuts this year.

That will make certain people hesistant to buy a PS3

On the other hand they have to convince developers NOW that the PS3 will have a big userbase in 2-3 years, so those start making games for the console. If developers do not start to make great games now the PS3 will not bring them enough money in the lucrative end years of the cycle. This has to be seen as an investment in the future. A drop to 300 would do wonders for their sales figures and in the end it will not be their choice Microsoft will drop the price of the 360 this year and Sony will have to follow or lead.

Kyros said: The best way to do that is a die shrink on the PS3 and no price cuts this year. On the other hand they have to convince developers NOW that the PS3 will have a big userbase in 2-3 years, so those start making games for the console. If developers do not start to make great games now the PS3 will not bring them enough money in the lucrative end years of the cycle. This has to be seen as an investment in the future. A drop to 300 would do wonders for their sales figures and in the end it will not be their choice Microsoft will drop the price of the 360 this year and Sony will have to follow or lead.

Sony's goal is to make money on the PS3. 1 1/2 years into the console, they've already lost billions. Given the average console life of ~6 years, that gives them roughly four years to make that money back. A $100 price cut in 2008 would seriously harm any chance of the console ever turning a profit.

Developers are going to make games for the system because of the 360. It's a no-brainer to create PS3/360 games in an attempt to counter Wii dominance and still make money on a game. Games aren't Sony's problem right now. Those are coming (starting in two weeks) and they have to focus on getting their organization in line and making money on that black monolith.

Microsoft isn't a huge problem for Sony right now. They're outselling the 360 by a decent margin even after a pretty aggressive price cut by MS in Europe. Sure, the 360 will probably get a cut in the US this year, spiking sales up above the PS3, but overall Sony is comfortably riding a decent sales wave without any cuts.  There's no reason to change that IMO.

to difficult for a price cut this year , they are waiting for the PS3 slim to lower the costs...

I think this sentence is a pretty strong and unsubstantiated statement. 100$ may seem like a lot of money but every additional console sold means more games, more accessories etc. sold. Most people buy at least a second controller, a couple of games ( 9 for the PS2 I think), perhaps a Playstation Eye, some online games, a few BluRay discs etc. pp.
So the question is: Whats bigger: The number of PS3s they sell times 100$ or the longterm profit of the additionally sold PS3s.

In the end it doesn't matter when the 360 drops the price they have to follow. At the moment they sell quite healthily but they cannot afford to fall back.

I still remember a similar discussion I had with someone 2007. He said Sony would never drop the price before christmas but would wait till April 2008. They couldn't afford it, nobody would drop a price for christmas etc. pp. Two months later the 40Gb was shown for 400$. Besides producing computers gets LOTs cheaper in two years.

Sony will smash those targets, price cut or not.

 

When sony say like ten million in a year do they mean like from jan to dec that phiscal thing.

 

Soz for any spelling errors. i dont feel to well 

Well, PS3 ALREADY did it`s job by WINNING HD format war. =)
That bring a LOT of MONEY in electronics. People buy MORE TVs, because they know for what format they will buy new movies.

So i expect PS3 pricecut near Christmas or in Autumn. Maybe even slim version will be release, but that has a low chance, even though techprocess will be better:
http://www.engadget.com/2008/04/21/ps3-to-get-smaller-cell-and-or-rsx-chips-in-august/
i wonder will be that enough for slim version, which would sell amazing in Japan.

PS3 slim for 299$ with FFXIII on Christmas would sell mlns. =)

Its possible that Sony will cut the price of the Ps3 this year, but if sales stay strong for them with the coming of the 45nm cpu and they can sell a bunch of consoles for a profit at xmas then they can be aggressive in the spring when we (hopefully) will be getting FF13, have a set date for GT5, and a probable launch frame for GoW3.