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Forums - Sales - Interesting Gamestop data that contradicts NPD April

Ail on 22 May 2008
allthehoneys said:
Ail said:
I was actually surprised by my marketshare numbers so I just spent the time parsing BestBuy 4th quarter results ( sadly not same period, it's Jan-Feb-March whereas Gamestore has weird Feb-March-April).
It's hard to dig into Best Buy numbers as they don't separate DVD and CD from gaming.

But for that 3 month period they have roughly 2.3 Billion of US revenue for Gaming +DVD +CDs. For the same period Gamestop would be roughly around 1.5 billions for US revenue ( take or add 100 or 200 millions).

In the end if you remove DVD and CD for BestBuy and used games for Gamestop I woudn't be surprised if their marketshare were quite close from each others....

 You conveniently forget that a large portion of Gamestop's revenue is from used game sales.


Read again, besides the whole marketshare comparison was done on data concerning strictly sales of NEW hardware as was mentioned several times in this thread...

 



PS3-Xbox360 gap : 1.5 millions and going up in PS3 favor !

PS3-Wii gap : 20 millions and going down !

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allthehoneys on 22 May 2008
Ail said:
allthehoneys said:
Ail said:
I was actually surprised by my marketshare numbers so I just spent the time parsing BestBuy 4th quarter results ( sadly not same period, it's Jan-Feb-March whereas Gamestore has weird Feb-March-April).
It's hard to dig into Best Buy numbers as they don't separate DVD and CD from gaming.

But for that 3 month period they have roughly 2.3 Billion of US revenue for Gaming +DVD +CDs. For the same period Gamestop would be roughly around 1.5 billions for US revenue ( take or add 100 or 200 millions).

In the end if you remove DVD and CD for BestBuy and used games for Gamestop I woudn't be surprised if their marketshare were quite close from each others....

 You conveniently forget that a large portion of Gamestop's revenue is from used game sales.


Read again, besides the whole marketshare comparison was done on data concerning strictly sales of NEW hardware as was mentioned several times in this thread...

 

I missed that part, but it's a big assumption none-the-less.  I think it's a better indicator to go by actual week-to-week shipments to stores and use the total number of locations to try and determine how many shipments they are probably getting in total.

 



Ail on 22 May 2008

Just for kicks I did the same analysis for NEW ( NEW NEW NEW not USED) software sales for the same 3 months period.

Gamestop managed a 28.9% marketshare on new software sales for that period.

2053 million$ software sales.

792 millions$ software sales at GS ( 75% of which in the US). 

 



PS3-Xbox360 gap : 1.5 millions and going up in PS3 favor !

PS3-Wii gap : 20 millions and going down !

darconi on 25 May 2008
ioi said:
Zucas said:
ioi said:
Hmmm, this thread is slightly annoying. Let's get some facts straight

1. Gamestop is the market leader in US videogame sales accounting for 25-30% of all sales.

2. NPD data for April does seem too low based on everything I know (which is a lot).

3. Having said that, inferring anything from what gamestop says is clutching at straws since they may have doubled in sales whereas all other stores could have stayed flat - not the case, but just to make the point that taking one retailer isn't a good way of making an argument for the whole market.

End of conversation.

1 is not true. Hell I'll go for the 15% market share. I can believe that. But 25%-30% is simply no probably or possible. Sorry ioi.


It most definitely is true, I'd be doing a pretty poor job of this if I didn't have a basic idea of retailer marketshares!!

The basic order is Gamestop > Walmart >> Best Buy > Target >> Others.

  

ioi, is this 25-30% marketshare the same % concerning hardware and software sales?  My thoughts would be that while gamestop can make up 30% of total sales revenue (used or new?), the % of new hardware sales would be much different.  Gamestop is skewed toward the game enthusiast who tend to buy more games while other retail skew towards more mainstream buyers. 

The ratio of consoles bought to games sold will skew towards the game enthusiast and give gamestop a higher % of total revenues than justified by total hardware numbers.

Since this thread is based entirely on the thought of hardware being misrepresented by NPD, that distinction can severely change the results (i.e. gamestop represents only 10% of hardware sales but 30% of total sales). 

 

 



FishyJoe on 25 May 2008

I'm pretty sure the Wii and DS are shifting the market as well. Things like Wii Fit are more likely purchased from department stores such as Walmart and Target rather than specialty game shops. The effect will become more apparent if/when the Wii and Wii Fit become regularly stocked and can actually be seen in stores.



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Fastrabbit09 on 25 May 2008

is ail still ignoring the fact that it was only week-over-week increase? none of the marketshare arguments really matter week over week data does nothing to disprove monthly data weeks could go 50-40-30-60 for entire market...u would say the same thing about doubling, but sales would still be just 180k



Bets:Missed by 420k I bet leo-j vg$500 that wii will sell 31 million by 7/31/08.  Sorry, I don't think he has enough vg$ to make it with all of u that wish you could. Hit, with room to spare I bet kingofwale a 1-week ban that wii Americas ltd sales>360 Americas ltd sales as of the numbers for week ending 7/05/08 (using vgchartz homepage #s)

Predictions:

Wii will sell 18-20mil by 12/31/07  CHECKWii will sell 45mil+ WW by 12/31/08Wii will surpass PS2 sales WW by 11/17/11 (5yr anniversary)Wii Fit will hit 12mil sales in 2009MKWii+SSBB+Wii Fit+SMG > 50 mil sales by 2010 > gta4+mgs+gt5+ff13+haze+lbp
SaviorX on 25 May 2008

What does Gamestop know? Oh wait, they know how to do this:

http://youtube.com/watch?v=MuysVCJ7Ito

They don't account for much of the info like NPD does.



Leatherhat on July 6th, 2012 3pm. Vita sales:"3 mil for COD 2 mil for AC. Maybe more. "  thehusbo on July 6th, 2012 5pm. Vita sales:"5 mil for COD 2.2 mil for AC."