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darconi on 25 May 2008
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ioi said:
Zucas said:
ioi said:
Hmmm, this thread is slightly annoying. Let's get some facts straight

1. Gamestop is the market leader in US videogame sales accounting for 25-30% of all sales.

2. NPD data for April does seem too low based on everything I know (which is a lot).

3. Having said that, inferring anything from what gamestop says is clutching at straws since they may have doubled in sales whereas all other stores could have stayed flat - not the case, but just to make the point that taking one retailer isn't a good way of making an argument for the whole market.

End of conversation.

1 is not true. Hell I'll go for the 15% market share. I can believe that. But 25%-30% is simply no probably or possible. Sorry ioi.


It most definitely is true, I'd be doing a pretty poor job of this if I didn't have a basic idea of retailer marketshares!!

The basic order is Gamestop > Walmart >> Best Buy > Target >> Others.

  

ioi, is this 25-30% marketshare the same % concerning hardware and software sales?  My thoughts would be that while gamestop can make up 30% of total sales revenue (used or new?), the % of new hardware sales would be much different.  Gamestop is skewed toward the game enthusiast who tend to buy more games while other retail skew towards more mainstream buyers. 

The ratio of consoles bought to games sold will skew towards the game enthusiast and give gamestop a higher % of total revenues than justified by total hardware numbers.

Since this thread is based entirely on the thought of hardware being misrepresented by NPD, that distinction can severely change the results (i.e. gamestop represents only 10% of hardware sales but 30% of total sales).