Shocking New PS3 Advertisement...

Dallinor

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Dallinor on 13 May 2008

NSFW: Australian PS3 ad replaces penis with thumb

There's a saying that all advertising is good advertising. Perhaps this example will prove to be true. This Australian ad for PS3 uses a nude man whose penis has been replaced by a thumb. The imagery is clearly NSFW so we can't put it on our site, but you can check it out at Ads of the World (if you so choose).

Perhaps the image is so provocative that the tiny "PLAYSTATION 3" text at the bottom will be seared into our minds. We don't know exactly how this ad would be effective, but that's for the folks at TBWA\Wien to explain to SCEE.

Advertising Agency: TBWA\Wien, Vienna, Austria
Creative Directors: Gerd Turetschek, Robert Wohlgemuth
Copywriter: Gerd Turetschek
Art Director: Jan Christ
Account Supervisor: Barbara Lung
Photographer: Gerhard Merzeder
Graphic Designer: Andreas Schwitter

http://www.ps3fanboy.com/2008/05/13/nsfw-australian-ps3-ad-replaces-penis-with-thumb/

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MontanaHatchet on 13 May 2008

Well, they could have at least removed the pubic hairs. I want to freakin' puke now. Oh well, it's still kind of strange that they would think that Australians would like this...

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__XBrawlX__ on 13 May 2008

I have 3 letter to respond to this...

WTF

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Yojimbo on 13 May 2008

Damn what I love those Sony commercials you never know what to expect :D

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Neos on 13 May 2008

haha awesome ,now i'm gonna buy my ps3

no seriously i am!

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Cougarman on 13 May 2008

one of the worst ads I've ever seen, sony needs fire who ever does ads for them.
you simply don't mess with a guys penis like that its the stuff nightmares are made of


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MattAAron on 13 May 2008

hahaha i love it nice

Edit: Definatly going to print this up poster size and put it up in my theater room to advertise for the PS3

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SaviorX on 13 May 2008

I have been playing video games with my pants off the whole time? I wonder what replaced his gaming thumb............

It is a Playboy ad y'know..........

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Slimebeast on 13 May 2008

MontanaHatchet said:
Well, they could have at least removed the pubic hairs. I want to freakin' puke now.

What are you saying? That you prefer shaved men?

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BrainBoxLtd on 13 May 2008

So did someone actually think this would sell PS3's, or did they think it was provocative enough to get tons of people talking about for free publicity, because either ways it seems like a dumb idea. =P

Or this some sort of cultural thing about Australia and I'm just being terribly insensitive?

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