We must remember, we are barely into what next-gen contains, so there are still 3-5 years of advancements on what all will be thought up, and done within the next few years.
The advantage of the 360/PS3, is that whatever these advances are, the systems are far better suited to take advantage of any enhancments in lighting, polygon counts, AI scripting, physics, kenetics, ect, ect ect.
Outside of that, let me ask you. Could Oblivion handle Radiant AI that Oblivion has?
Bethsada said that it was impossible on last-gen consoles/PCs due to the immense ammount of data needed to compute dozens of characters routines while still locking a solid framerate. If you haven't played Oblivion, you should and note the routines of the NPCs, as they are much better than any other game's AI, atleast in the fact their routines are much more varied than most any other game.
Graphics are a big part, yes, but graphics just aren't entirely there for "OMG, Graphics!" Dynamic lighting is a HUGE part of many next-gen games like Gears of War, Call of Duty 4, ect. Dynamic lighting isn't something thats easy to create, as the processor and GPU have to process lighting conditions based on the camera, items altering the lighting, ect, ect, ect. This takes up huge processor/GPU space. Dynamic lighting is amazing when it's used as a more immersive experience for games such as Condemned, and many other next-gen horror games.
For those saying "The Wii can do X and Y games like Dead Rising, ect", then why aren't these games that supposedly can be done on Wii (Lair, Oblivion, GTAIV, ect) being put on the fastest selling console rather than the more powerful one? After all, if the devs can do it with the Wii, it'd be very profitable for them. But they're not. There are reasons for that.