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Forums - Gaming - Genuine Question: Do Price Hikes Actually Hurt Sales Figures?

Most likely, but in the console space I don't think we have enough evidence. Console price hikes, at least in the USA are pretty new.
Series X/S sales tanked, but part of that is probably also Microsoft not making enough of them. It's been a struggling console since around 2023 and especially 2024 onward. The price hikes didn't start the issues with it.
Switch sales have slowed, but again how much could they have slowed versus the normal long-term prices of Switch SKUs. Switch more or less hit a saturation point around mid 2024. What would have helped Switch hardware sales most is aggressive price cuts that put it closer to impulse buy territory.



Lifetime Sales Predictions 

Switch: 161 million (was 73 million, then 96 million, then 113 million, then 125 million, then 144 million, then 151 million, then 156 million)

PS5: 122 million (was 105 million, then 115 million) Xbox Series X/S: 38 million (was 60 million, then 67 million, then 57 million. then 48 million. then 40 million)

Switch 2: 120 million (was 116 million)

PS4: 120 mil (was 100 then 130 million, then 122 million) Xbox One: 51 mil (was 50 then 55 mil)

3DS: 75.5 mil (was 73, then 77 million)

"Let go your earthly tether, enter the void, empty and become wind." - Guru Laghima

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Last edited by firebush03 - 46 minutes ago

The top 10% buy the majority of hardware and other expensive stuff. If Sony can sell less but price consoles significantly more they will do it. Nvidia does, Apple does; Sony probably thinks why not. What did anyone expect when Xbox no longer provides competition? So, sure, higher prices will inevitably lead to weaker sales but that does not mean the companies why make less money.