Tokyo, 20 September, 2007 – At Tokyo Game Show 2007, Kazuo Hirai, President and Group CEO, Sony Computer Entertainment Inc. (SCEI), today made a keynote speech that demonstrated the strength and new plans of the PlayStation® business.

- Further Expansion of the PlayStation®2 business
In the 8th year from launch, PlayStation 2 still sees steady demands particularly in North America and Europe. Reaching the remarkable milestone of the 120 millionth shipment in the 7th year from launch, PlayStation 2 will have longer-tail business compared to its predecessor,the original PlayStation. Targeting at further expanding the business into the emerging markets, SCEI will continue to vigorously promote PlayStation 2, by introducing more and more exciting new games.

In last Thursday (28 / 8), the Board of Suframa (Superintendency of the Manaus Free Zone) approved the manufacture of the PlayStation 2 at Sony's plant in the Industrial Pole of Manaus.

Sought by UOL, Sony Brazil avoided details about the project, but issued the following official announcement:

"The Sony Brazil submitted recently, a project to SUFRAMA to ensure the possibility of investment in the Industrial Pole of Manaus, where it is decided by the marketing of the Playstation line in Brazil. In due course, the press will be notified and informed of the decision of company. "

The advisor's press Suframa, however, confirmed that the project involves a fixed investment of $ 504 thousand and total of $ 8.8 million. The production scheduled for the first year is 450 thousand units, up to the amount of 520 thousand in the third year. In total, 74 jobs will be generated. Has not been released when the unit starts to be produced.

NINTENDO SHIPS 100 MILLIONTH PORTABLE NINTENDO DS SYSTEM

Nintendo DS Helped Redefine What a Video Game Could Be

REDMOND, Wash., March 11, 2009 - Somewhere - perhaps in Chicago, maybe in Paris, possibly in Tokyo - the 100 millionth system in the Nintendo DS™ franchise has been shipped to a distributor or a retailer as of March 6, 2009. The combined total sales of 100 million Nintendo DS systems, Nintendo DS Lite systems and Nintendo DSi™ systems represent a significant milestone in the life of this franchise, which is still going strong.

"Consumers have shown their love for Nintendo DS - 100 million times over," said Nintendo of America President Reggie Fils-Aime. "We are grateful that people of all ages continue to respond to our products, and we will continue to look for ways to please current gamers and create new ones."

Since the original Nintendo DS launched in late 2004, its dual screens, touch screen and voice-recognition capabilities ushered in an era of new experiences not previously possible on portable systems. The successor, Nintendo DS Lite, launched with a slimmer, trimmer look.

The third iteration of the Nintendo DS hardware, Nintendo DSi, launches in the United States three and a half weeks from now on April 5. Nintendo DSi includes two cameras and the ability to record, manipulate and play sound files, and will allow consumers to personalize their very own Nintendo DSi experiences. It will again transform the way people access, experience, create and share portable content.

From the beginning, consumers around the world responded to the novel software options available on Nintendo DS. This is reflected by the fact that as of Dec. 31, 2008, there were 83 DS titles whose global shipment exceeded 1 million. Seven of these titles topped 10 million. Experiences like Nintendogs™ and the Brain Age™ series began a paradigm shift for the industry, as video games grew beyond the traditional audience of young men to include girls, adult men and women - and even seniors. Traditional games like New Super Mario Bros.™ and Mario Kart™ DS keep people coming back for more. Nintendo DS games demonstrate an "evergreen" quality: They frequently remain in the top-selling lists, months - or even years - after their launch. The system continues to expand into new territory with titles such as those in the Personal Trainer™ series.

For more information about Nintendo DS and Nintendo DSi, visit www.NintendoDS.com and www.NintendoDSi.com.

Nintendo DS fast facts:

Nintendo DS launch
Nov. 21, 2004, in North America (MSRP $149.99)
Dec. 2, 2004, in Japan
March 11, 2005, in Europe

Nintendo DS Lite launch
March 2, 2006, in Japan
June 11, 2006, in North America (MSRP $129.99)
June 23, 2006, in Europe

Nintendo DSi launch
Nov. 1, 2008, in Japan
April 3, 2009, in Europe
April 5, 2009, in North America (MSRP $169.99)

About Nintendo: The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii™ and Nintendo DS™ systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 2.8 billion video games and more than 485 million hardware units globally, including the current-generation Wii and Nintendo DS, as well as the Game Boy™, Game Boy Advance, Super NES™, Nintendo 64™ and Nintendo GameCube™. It has also created industry icons that have become well-known, household names such as Mario™, Donkey Kong™, Metroid™, Zelda™ and Pokémon™. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Western Hemisphere. For more information about Nintendo, visit the company’s Web site at www.nintendo.com.