So, the Pro doesn't look likely to pull in new demographics - there's not enough incentive to do so. And, it's a tough sell for existing PS5 owners as well, the performance boost just isn't significant enough to warrant the price difference. Add to that the fact that a disc-drive and a stand aren't even included, this is approaching Apple-levels of marketing feces, from where I'm sitting. 

I think the problem is you seem to think that Sony is even attempting to do that. This product is for hardcore Sony fans. People invested in the ecosystem and always want the best of the best. Do you know that person who is constantly buying the new Iphone for absolutely no reason? That's who this is for. I guarantee they don't expect this to go far beyond 10% of overall console sales. It will also have the added benefit of getting more used PS5s into the wild so more people can get into the new gen without having to pay as much.

R&D costs being what they are in this space, I find it unlikely that they're aiming for a very narrow demographic with the Pro. If they only expect this to make up 10% of the hardware sales from here on out, they've made a terrible mistake. Again; I find that highly unlikely.

I think the problem is you seem to think that Sony is even attempting to do that. This product is for hardcore Sony fans. People invested in the ecosystem and always want the best of the best. Do you know that person who is constantly buying the new Iphone for absolutely no reason? That's who this is for. I guarantee they don't expect this to go far beyond 10% of overall console sales. It will also have the added benefit of getting more used PS5s into the wild so more people can get into the new gen without having to pay as much.

Subsidizing consoles isn't what it used to be. If this a generation or 2 ago, the PS5 Pro would've cost the same as a base PS5, but with the base PS5 getting a permanent price reduction. But I don't think Sony can afford to sell the Pro at a loss.

Tech has historically been one of the few industries where costs would continually go down as time went on. We've now reached quite the unprecedented time where that's no longer the case. Which I think is a big reason why so many tech companies are trying to become very reliant on AI to help alleviate costs. But, that's still a ways off from really making a difference.

R&D costs being what they are in this space, I find it unlikely that they're aiming for a very narrow demographic with the Pro. If they only expect this to make up 10% of the hardware sales from here on out, they've made a terrible mistake. Again; I find that highly unlikely.

R&D costs being what they are in this space, I find it unlikely that they're aiming for a very narrow demographic with the Pro. If they only expect this to make up 10% of the hardware sales from here on out, they've made a terrible mistake. Again; I find that highly unlikely.

The Ps4Pro was about 25% of the market share and it was much more reasonably priced. The PS portal has apparently only sold around 3% of total PS5 users and has been considered a success by Sony. On top of that I suspect that the R&D cost for the Pro and PS6 are closely aligned at this point. I 100% believe all the work going into PSSR is going to move over to the PS6 and the data they get from the PS5P will help with upgrading it even more. 

The Ps4Pro was about 25% of the market share and it was much more reasonably priced. The PS portal has apparently only sold around 3% of total PS5 users and has been considered a success by Sony. On top of that I suspect that the R&D cost for the Pro and PS6 are closely aligned at this point. I 100% believe all the work going into PSSR is going to move over to the PS6 and the data they get from the PS5P will help with upgrading it even more.