Speaking to Chris Kohler on the game_life blog at wired, George Harrison answered candidly about how successful Nintendo can be worldwide in the coming years.
http://blog.wired.com/games/2007/05/interview_noas_.html
"WN: In five years, where do you see the Wii? In the US.
GH: Certainly I think that as we get through this entire lifecycle, and already people are starting to guess, "who's going to win the lifecycle," two things are going to happen. First of all, I'm not sure it's going to be a typical lifecycle. In the past, we've always had five- to six-year lifecycles which were sort of forced by someone jumping ahead and using a new piece of technology. And we're finding out now that the appeal of faster processors and better graphics is really sort of reaching a diminishing point. There's a price point and there's the quality that's holding the PlayStation 3 back. They're selling so many PlayStation 2s because people are saying, "You know what? The graphics are pretty good, the price is good, and the library is good." So we have a great expectation that this lifecycle's actually going to last more than five years.
We also have a belief that we can be, of this lifecycle, 40-45% of the hardware that's being sold. And that would be a phenomenal increase for us over the GameCube era. But on the other hand, we could get over 50%. And a lot of that depends on what our competitors do. If they only focus on the Grand Theft Autos and the Halos and things of that nature, they're focusing on a very tiny part of the market. The overall market is growing so dramatically that they're going to miss out on the opportunities that we're seeing in the expanded audience. "
For comparison, Sony will likely end up selling 125 million PS2s worldwide to 24 million Xboxs, 22 million GCs, 9 million DC.
In the USA, the breakdown was more along the lines of 40 million, 17 million, 11 million, 4.5 milion - putting PS2 at 55% in the USA (and growing slightly as GC and Xbox are dead)
Given 20% market expansion in the USA to 87 million, and you begin to understand Nintendo's other claim: that it can sell 35 million Wiis in the USA (40% of 87 million is 34.8 million). With Wii forecast to be at 20 million by March 2008, Nintendo must believe at this point that Wii can have at least NES level sales (35 million in the Americas, 15 million in Europe & Japan at least).
The most interesting point to consider is the remaining 52 million consoles sold in America. Over 7.5 million are already split between 360 and PS3, which leaves another 45 million available spots. With 360 in a stronger position than Xbox was, I can see the console totalling 25-35 million of the non Wii consoles sold in the Americas, leaving PS3 with 17-27 million.
Personally, I see the market in America growing to 90 million, with 360 in the 33-37 million range, Wii in 30-34 million range, and PS3 in the 20-23 million range.
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