Uwe Boll likes games. Likes making movies based on games. Likes making movies based on games involving swords, castles and magic. Guy's got a track record. So Uwe Boll making the World of Warcraft movie, it just fits, right? Did for Boll. Didn't for Blizzard. Boll says:
"I got in contact with Paul Sams of Blizzard, and he said, 'We will not sell the movie rights, not to you...especially not to you. Because it's such a big online game success, maybe a bad movie would destroy that ongoing income, what the company has with it."
But what if it was a good movie, Uwe? Oh, right...
http://kotaku.com/381950/uwe-boll-wanted-to-do-a-wow-movie-blizzard-said-no-thanks