DonFerrari said:
hinch said:
The downturn came when they merged with Activision around 2008 with Bobby Kotick at the helm. I really hope the guy gets the boot sooner rather than later. Though saying that a lot of talent has already left the Blizzard studios (main devs working on WoW). So only time will tell if they can go back to their hey-day. Hopefully now they're from the shackles of Activision they can go back to making exceptional games. |
On talent I have no doubt the merger made both companies worse and Bobby is likely the main reason. But on the profitability I have the impression they have grow a lot in the same period. Like we can hate the man for who he is and what he done as gamers, but for stockholders they were probably happy (if not they would have sacked him long ago). |
All of its franchises have been setting records for revenue despite in some cases (World of Warcraft being the big one) declining playerbase numbers.
I think the Activision merger with Blizzard gets overstated though being the cause of Blizzard’s decline in quality. A lot of the poor choices made by blizzard over the last 10 years were just pure incompetence and made completely independently of activision management.
in fact, activision apparently didn’t step in to run things until about 2018 or so. Blizzard had multiple projects being incubated that all turned out nothing usable, and that’s when activision decided to put their foot down and reign Blizzard in