Leynos said: This is dumb and desperate. Why not just try to get Nintendo more appeal in the west by naming it Atari? SEGA has not made a console in 20 years. An entire generation grew up without them. Nothing says SEGA console-like Halo as a launch title that is also on Xbox One. So this just sounds stupid. |
I get what you are saying, but that's a bad analogy. Nintendo already has more appeal in the West than Atari and has for quite some time. But ironically, back in 1983 when Nintendo was looking to expand the Famicom's footprint outside of Japan, they did indeed seek a deal with Atari:
Nintendo was seeking Atari’s partnership in distributing the new Nintendo Famicom system, which would become known as the Nintendo Entertainment System outside of Japan. In 1983 Nintendo was still mostly unknown in North America, and it was Atari who was the household name synonymous with video games. Nintendo lacked the confidence to go it alone and was looking to leverage the Atari brand name to distribute Nintendo’s new game system throughout the world. Nintendo had little name recognition outside of Japan, and sought a partner with strong inroads in retail distribution channels to help sell the Famicom in the U.S. and worldwide.
https://www.atari.io/atari-nintendo-nes-deal/