If you still have to pay 60$ to play a game and you wanna add 5$ more to play how it suits you (or even to have a chance to play that 60$ game), why a developper would have a word to say to that ? He still gets all the money he would get without the extra paid service
Because the service only has any actual value because of the games. You may be paying a small fee to cloud stream those games, but you aren't going to pay anything when those games are gone right?
Because cloud streaming itself without actual content, which doesn't belong to Nvidia, is a straight up useless proposition, right?