As you know, we now have weekly data on vgcharts for 'Others', Japan and the Americas. I have set up a system below that could make predictions simpler.
I would like to establish weekly benchmarks where we can 'grade' console sales. This way we can identify the range of sales we expect a console to see for a given time period with a simple letter grade instead of a long explination.
In the USA, to me, selling 50,000 hardware units a week is solid. I'll call that B-, because not all (relatively successful) consoles do that consistantly in the USA. We'll also work on the assumption that a console needs all a's and b's to be dominant worldwide...Adjusting for the rest of the Americas, I think 57,500 is a good bench mark as a middle B-. So i'm going to call 55,000 to 60,000 B- for the Americas (220,000 to 240,000 in sales for the 4 week month).
F (failing) will be under 20,000 in the Americas
D- will be 20,000-26,500 in the Americas
D will be 26,500-33,500 in the Americas
D+ will be 33,500-40,000 in the Americas
C- will be 40,000-45,000 in the Americas
C will be 45,000-50,000 for the Americas
C+ will be 50,000-55,000 for the Americas
B- will be 55,000-60,000 for the Americas.
B will be 60,000-70,000 for the Americas.
B+ will be 70,000-80,000 for the Americas.
A- will be 80,000-90,000 for the Americas.
A will be 90,000-100,000 for the Americas
A+ will be 100,000+ for the Americas
For perspective, PS2 easily falls into the A+ range, Gamecube falls into the C- range, and Xbox falls into the low or high B range depending on whether or not you count 2006 as a 'supported' year. I counted up through April 2006 as that is when 360 started gaining alot of momentum in the USA, but I counted GC through April 2007 as it still sells 10k to 30k per month, while Xbox is under 1k per month. At the moment Wii is in the A+ range and 360 is borderline B+/A-. PS3 is borderline B-/C+ at the moment. In terms of change, PS3's grade is dropping, 360 is always B/C range except for holidays (so far), and Wii is slowly rising.
For Japan, there seems to be a split in how well consoles do. In the USA you have consoles that have sold 1 milliom, 5 million, 10 million, 20 million, and soon 40 million..In Japan you have hardware that sells over 15 million - NES, SNES, PS1, PS2 for instance, or you have hardware that sells under 6 million - Saturn, N64, GC, Genesis, Master System, Xbox. Establishing thresholds is therefore a bit more difficult. The PSP however seems to be between the two extremes, and will likely end up around 10 million in Japan, so I will be using it as my B- console. Assuming the console is supported for between 5-6 years by Sony in Japan, it will sell around 35,000 units each week. The B- range will be 33,000-37,000 per week then for Japan.
F (failing) range will be under 4,000 per week
D- range will be 4,000-9,000
D range will be 9,000-14,000
D+ range will be 14,000-19,000
C- range will be 19,000-24,000
C range will be 24,000-29,000
C+ range will be 29,000-33,000
B- range will be 33,000-37,000
B range will be 37,000-41,000
B+ range will be 41,000-47,000
A- range will be 47,000-53,000
A range will be 53,000-59,000
A+ range will be 59,000+
For perspective, Xbox failed last generation in Japan. PS2 got an A+ last generation in Japan. In between, GC got a D last generation in Japan. At the moment, Wii is way above the minimum for A+, as PS2 was in it's hayday. PS3 is in the B-/C+ range but falling rapidly. 360 is out of the failing range at the moment (D-), a significant (if paltry) improvement the original Xbox in Japan.
The real challenge now is to invent European + others benchmarks. PS2 has shipped 45 million+ in 78 months or so in Europe, so that would imply ~ 130,000/week for over 6.5 years (uh PS2 launched in Others in 2000 right? I forget) is about the limit of the market right now. My estimate for a B- in Europe/others is 48,000 per week. So here is how I would set up the ranges.
F (failing) range will be under 11,000
D- range will be 11,000-16,000
D range will be 16,000-21,000
D+ range will be 21,000-26,000
C- range will be 26,000-31,000
C range will be 31,000-36,000
C+ range will be 36,000-44,000
B- range will be 44,000-52,000
B range will be 52,000-60,000
B+ range will be 60,000-65,000
A- range will be 65,000-70,000
A range will be 70,000-75,000
A+ range will be 75,000+
Last generation PS2 was easily in the A+ range, GC was in the D range, and Xbox was in the C range. Currently, Wii is just barely in the A+ range, PS3 is well within the A+ range because of the huge launch and strong numbers for the following few weeks - but numbers are dropping quickly. 360 is in currently in the C+ range.
In terms of worldwide grade ranges per week, adding up the three regions gives you this:
A+ range will be 234,000+
A range will be 213,000-234,000
A- range will be 192,000-213,000
B+ range will be 171,000-192,000
B range will be 149,000-171,000
B- range will be 132,000-149,000
C+ range will be 115,000-132,000
C range will be 100,000-115,000
C- range will be 85,000-100,000
D+ range will be 68,500-85,000
D range will be 51,500-68,500
D- range will be 35,000-51,500
F range is under 35,000 per month
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