Uhm..... that whole article reads like a marketing fluff piece written by Sony themselves. They're getting really desperate to sell it as something revolutionary when it's a mere simple hardware upgrade. Nothing wrong with a straight upgrade, but I can't take all the marketing bullcrap.
Its a short interview about whats next. I cant see any marketing bullcrap you are talking about.
South Park was right all along, people really can't distinguish ads from news anymore.
But just to humor you, here are few points that reeked of fake drummed up hype:
"MARK CERNY WOULD like to get one thing out of the way right now: The videogame console that Sony has spent the past four years building is no mere upgrade."
First sentence in the article after which he proceeds to count all the ways the console is merely a hardware upgrade.
"A console’s CPU and GPU become more powerful, able to deliver previously unattainable graphical fidelity and visual effects; system memory increases in size and speed; and game files grow to match, necessitating larger downloads or higher-capacity physical media like discs.
"PlayStation’s next-generation console ticks all those boxes, [...]"
Article does in no way mention new discs, just wanted to present the console as if it does everything.
"While ray tracing is a staple of Hollywood visual effects and is beginning to worm its way into $10,000 high-end processors, no game console has been able to manage it."
Another embellishment. RT is already found in mainstream consumer hardware for less than $1000. Again, trying to make it appear as if it's a gigantic leap. Also past consoles have used RT on a smaller scale.
"So. New CPU, new GPU, the ability to deliver unprecedented visual and audio effects in a game"
At this point the author is practically just sucking Cerny's cock. "Unprecedented" is a word you usually only hear in company keynotes. It's not something a journalist should use about a product he knows nothing about.
"Even opening a door can take over a minute, depending on what’s on the other side and how much more data the game needs to load."
Really? Already building up to the "Revolution" of SSD by making HDDs look worse than they are.
"Xbox One and PS4 both offer external SSDs that claim to improve load times. But not all SSDs are created alike. As Cerny points out, “I have an SSD in my laptop, and when I want to change from Excel to Word I can wait 15 seconds.” What’s built into Sony’s next-gen console is something a little more specialized."
Complete bullhonky. Typical marketing speech. Downplaying every other solution in order to make the new product appear special, which it really isn't.
(Irrelevent unrelaistic presentation resulting in this statement) "What took 15 seconds now takes less than one: 0.8 seconds, to be exact."
Oh he clocked the time by himself? Or might that be just the number fed by the marketing department? It's a statement that the author doesn't even acknowledge as possibly not reflecting reality.
"but he sees the SSD as unlocking an entirely new age, one that upends the very tropes that have become the bedrock of gaming."
Again uncharacteristic flowery language that you would expect from a marketing department rather than a journalist.
"I got a PlayStation 4 Pro and then I put in a SSD that cost as much as the PlayStation 4 Pro—it might be one-third faster." As opposed to 19 times faster for the next-gen console, judging from the fast-travel demo."
More conjectured bullshit. Presenting regular technology as if the new plastic box uses magic that is not found in any consumer grade PC.
Maybe it's my fault for expecting journalistic integrity from a games journalist. I don't have an issue with the PS5 or Sony. I'll probably preorder it anyway because it's a much needed upgrade. My issue is with the article specifically, that tries to drum up unwarranted hype, which is the job of a marketing department, not a news site.
Last edited by vivster - on 16 April 2019