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Forums - Sales - Japan second biggest console market again

DonFerrari on 29 September 2017
Bofferbrauer2 said:
palou said:

This year, because XBOX is weak. However, more home consoles have been sold in the US than in Europe, this generation. (WiiU + PS4 + XBONE: 42.5 million vs 37 million)

Not just because of Xbox, but especially because of PS4, too

PS4 is flat at best in the US yoy while it is thriving in europe, where record sales are being made. Last year the diffence between US and Europe in PS4 sales was 1.5 million in favor of europe, right now europe is already leading by 1.8 million, and that gap is growing fast

Also, Xbox is weak in the US, but not so much in europe, where it looks like it could be it's best there yet, even without the Xbox ONE X

One reason is that the console market shrank much faster in the US last year. There, the whole market shrank by 2.4 million compared to just half of that in Europe, brining them pretty close together. Now with the PS4 reaching new heights, which benefits Europe more than the US, it's enough to actually surpass the old leader. For how long, that's what we will see...

 

As market matures, and it being rich enough and having a lot more people in it, it's expected that the trend for Europe as a whole to be a bigger market for VG than USA will happen.



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VGPolyglot on 29 September 2017

Considering the difference in population between the 2 countries, is this really that impressive?



Oneeee-Chan!!! on 29 September 2017
BraLoD said:
Why include only a single handheld on it?

VGC counts Switch as a console. 



Oneeee-Chan!!! on 29 September 2017
VGPolyglot said:
Considering the difference in population between the 2 countries, is this really that impressive?

But we are niche niche niche people .   right ?



Rem87919394 on 29 September 2017

Pretty much everywhere it's NA, Europe and JP. Compared to the other two. Japan is a smaller market. Just look at the sales. Mobile gaming is king there. I don't live in Japan and don't speak Japanese so I could less about the Japanese market



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Lawlight on 29 September 2017
AngryLittleAlchemist said:
Bandorr said:

Ok thanks. So I was confusing "market"(UK) with "region"(Europe) . That makes things easy to understand.

Well Europe isn't a country ... so comparing it to Japan would be unfair ...

And the UK has half of Japan's population - that's an unfair comparison too.



AngryLittleAlchemist on 29 September 2017
Lawlight said:
AngryLittleAlchemist said:

Well Europe isn't a country ... so comparing it to Japan would be unfair ...

And the UK has half of Japan's population - that's an unfair comparison too.

Did I say either was a fair comparison?



Jumpin on 29 September 2017
AngryLittleAlchemist said:
Bandorr said:

Ok thanks. So I was confusing "market"(UK) with "region"(Europe) . That makes things easy to understand.

Well Europe isn't a country ... so comparing it to Japan would be unfair ...

EU is a market though. So it is perfectly fair when describing markets.

 

The US is technically part of the North American market, but we refer to it as the US because sales in the rest of the NAFTA region are almost non-existent being that they are developing countries which live almost completely off of tourism and booze export.



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Johnw1104 on 29 September 2017
palou said:
Bandorr said:
Odd question but I will make sure, does that make US the first biggest?

In-fact what are the markets?
US, Japan, UK, Europe? Or is UK part of the Europe market?

He's counting the European countries as seperate countries, otherwise, mainland Europe would be well ahead of either.

 

Generally, UK is counted as being in the same "market" as the rest of Europe.

 

For homeconsoles, the order is USA - Europe - Japan

 

For handhelds, it's the exact opposite.

Are you sure? Just looking at the current gen (excluding the Switch) it seems like the US and Europe are very close, with the US having more sales overall... rounding to the nearest million for simplicity's sake:

-In the US, ~20 million PS4, 17 million for the Xbox1, and 6 million for the Wii U, adding up to around 43 million
-In Europe, 25 million PS4, 8 million for the Xbox1, and 4 million for the Wii U, adding up to about 37 million

Looking back to the Xbox360/PS3 split, the US bought about 72 million consoles to Europe's 61 million consoles. The combined totals of 3DS and PSV sales for the US and Europe are ~22 and 23 million respectively, which brings this gen's totals to ~65 million (US) and 60 million (Europe).

Essentially, it looks like the USA and Europe markets are almost the same, with the US selling more consoles and combined consoles/handhelds than Europe while Europe has a very slight edge in handhelds. Really, it seems like they're just about equal.



Oneeee-Chan!!! on 29 September 2017
BraLoD said:

 

Oneeee-Chan!!! said:

VGC counts Switch as a console. 

That's irrelevant, though.

?

Is what you want to say is that Switch is console or not?