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Forums - Sales - Blu-rays sale percentage tracking

crumas2 on 13 August 2008
JaggedSac said:
Damnit, I wish Blu-Ray players were cheaper. I feel like they are fleecing us with those damn things. Any idea if they are gonna drop the prices to $199 by Christmas.

 

Insignia has one for $279... but I'm holding out for a nicer unit for $199 or less.



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LOL MATURE on 13 August 2008
LOL MATURE said:
johnsobas said:
in reality it still probably is only a few percent market share. I'm sure the top 20 makes up a massive percentage of blu-ray sales, but for DVD that's not exactly the case

 

 Yawn at the same old song and dance.

Tracked the same way this year as it was last year as it was 15 years ago.

And you would have an argument if it was still early in the Blu-rays life with only a handful of titles but the selection now is over abundance.

Also do you have figures to say otherwise? Do you have a link saying otherwise? Do you have anything to support your claim? If not then it looks like we are going with these numbers. Especially since there are links all over the internet talking about how phenomenal the growth is for Bluray, even faster than DVD all those years ago. Also how Blu-ray sales have rocketed upward since HD-DVD death.

It isn't even the holiday season yet either.

 

 quoted for viper.



ssj12 on 13 August 2008
LOL MATURE said:
LOL MATURE said:
johnsobas said:
in reality it still probably is only a few percent market share. I'm sure the top 20 makes up a massive percentage of blu-ray sales, but for DVD that's not exactly the case

 

 Yawn at the same old song and dance.

Tracked the same way this year as it was last year as it was 15 years ago.

And you would have an argument if it was still early in the Blu-rays life with only a handful of titles but the selection now is over abundance.

Also do you have figures to say otherwise? Do you have a link saying otherwise? Do you have anything to support your claim? If not then it looks like we are going with these numbers. Especially since there are links all over the internet talking about how phenomenal the growth is for Bluray, even faster than DVD all those years ago. Also how Blu-ray sales have rocketed upward since HD-DVD death.

It isn't even the holiday season yet either.

 

 quoted for viper.

 

well for the US I have never seen a graph but for the UK I posted a link a page back that shows Blu-ray adaption is faster then DVD.

 



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obieslut on 13 August 2008

this reminds me of the

this thread will live on untill hd-dvd dies lol



Viper1 on 13 August 2008

The only thing showing faster growth for Blu Ray vs DVD was a manufacturer of Blu Ray burners receiving a few more orders (21 vs 17 or something like that) to Blu Ray burners in the 3rd year on the market over DVD burners in their 2nd year on the market.

Lol, mature, it's pretty much common sense that the post 20 DVD sales would be far higher than the post 20 BD sales simply given the install base. We don't have figures because this tracking service stops at 20. if we have beyond 20, we wouldn't be using this cropped viewpoint.



The rEVOLution is not being televised

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BKK2 on 13 August 2008
Viper1 said:
BKK2 said:
Viper1 said:
Well sure, that's to be expected with no more HD competition and a growing PS3 install base.

My point is the numbers are very skewed. Considering the site we are on, comparing just the top 20 of each feels highly limited and somewhat deceptive.

Even the revenue is just top 20. I can imagine the revenue beyond the top 20 Blu Ray drops rather quickly as unit sales diminish far faster than they would on DVD beyond the top 20.

Don't take it personally though since you're not the one compiling the numbers but Home Media Research seems to be shorting us on data.

It only says unit sales are top 20.

In terms of revenue the latest split was 93%/7%. Seeing as BDs are more expensive than DVDs then revenue must be for the whole market, if it was only the top 20 BD revenue would be over 10%.

That doesn't make any sense.

If the top 20 DVD's sell 22 million units at $20 each = $440 million.
If the top 20 BD's sell 1.8 million units at $25 each = $45 million.

Revenue wise you get close to your 93/7 split.  But, the remaiing DVD sales are likely to be far, far higher than the remaining BD sales which would alter the revenue split well above 93/7.

 

 

 

Sure it makes sense, if it was only top 20 then BD's revenue market share would be higher than it's unit market share, but it's not.

The figures you suggest puts BD unit market share at 5.3% of top 20, but we already know it was 10%. If we use your $20/$25 DVD/BD prices then BD revenue market share should be 25% higher than it's unit market share which would give it a top 20 revenue market share of 12.5%. Seeing as BD actually only had 7% of revenue market share then it must be losing a lot of revenue market share outside of the top 20, which is what we both would expect.

Clearly the revenue figures cannot be top 20 only.

Actual revenue was: DVD $124.93m / BD $9.42m if DVD took 40% of it's revenue from the top twenty, and BD took 80% of it's revenue from the top 20 then that would give top 20 revenue split of $49.97m/$7.54m or 87%/13%, close to the 87.5%/12.5% which would be expected if BDs averaged 25% higher than DVDs.

That would put revenue outside the top 20 at $74.96m for DVD and $1.88m for BD, for a market share split of 97.5%/2.5%.

Add those both together and you get 93%/7% for the whole market.

 



Viper1 on 13 August 2008

Lol, BKK2, you looked way to deep into the unit prices I used. There were reference prices for the sake of the equation, not an actual retail average of the top 20.



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JaggedSac on 13 August 2008

TOTAL DVD TITLES (8/7/08 - DVD Release Report): 89,259*

TOTAL BLU-RAY DISC TITLES (8/8/08 - DVD Release Report): 642/180*

*Net total of R1 discs released/announced. Discontinued & adult not included

http://www.digitalbits.com/

 

TOP 10 SELLING DISCS (8/3/08 - Nielsen/VideoScan):

1) Harold & Kumar Escape...
2) Stargate: Continuum
3) 21
4) Never Back Down
5) Doomsday		 6) Lost Boys: The Tribe
7) Batman Begins
8) Step-Up 2: The Streets
9) The Bank Job
10) Shine a Light

 



BKK2 on 13 August 2008
Viper1 said:
Lol, BKK2, you looked way to deep into the unit prices I used. There were reference prices for the sake of the equation, not an actual retail average of the top 20.

Regardless, the revenue figures cannot be for top 20 only, this is the point I'm trying to make.

 



Viper1 on 13 August 2008

But they are. Why would Home Media Research lie? They point it out right on their graphic that it represents the top 20 for each format only.



The rEVOLution is not being televised