By using this site, you agree to our Privacy Policy and our Terms of Use. Close
BKK2 on 13 August 2008
Edit Thread
Viper1 said:
BKK2 said:
Viper1 said:
Well sure, that's to be expected with no more HD competition and a growing PS3 install base.

My point is the numbers are very skewed. Considering the site we are on, comparing just the top 20 of each feels highly limited and somewhat deceptive.

Even the revenue is just top 20. I can imagine the revenue beyond the top 20 Blu Ray drops rather quickly as unit sales diminish far faster than they would on DVD beyond the top 20.

Don't take it personally though since you're not the one compiling the numbers but Home Media Research seems to be shorting us on data.

It only says unit sales are top 20.

In terms of revenue the latest split was 93%/7%. Seeing as BDs are more expensive than DVDs then revenue must be for the whole market, if it was only the top 20 BD revenue would be over 10%.

That doesn't make any sense.

If the top 20 DVD's sell 22 million units at $20 each = $440 million.
If the top 20 BD's sell 1.8 million units at $25 each = $45 million.

Revenue wise you get close to your 93/7 split.  But, the remaiing DVD sales are likely to be far, far higher than the remaining BD sales which would alter the revenue split well above 93/7.

 

 

 

Sure it makes sense, if it was only top 20 then BD's revenue market share would be higher than it's unit market share, but it's not.

The figures you suggest puts BD unit market share at 5.3% of top 20, but we already know it was 10%. If we use your $20/$25 DVD/BD prices then BD revenue market share should be 25% higher than it's unit market share which would give it a top 20 revenue market share of 12.5%. Seeing as BD actually only had 7% of revenue market share then it must be losing a lot of revenue market share outside of the top 20, which is what we both would expect.

Clearly the revenue figures cannot be top 20 only.

Actual revenue was: DVD $124.93m / BD $9.42m if DVD took 40% of it's revenue from the top twenty, and BD took 80% of it's revenue from the top 20 then that would give top 20 revenue split of $49.97m/$7.54m or 87%/13%, close to the 87.5%/12.5% which would be expected if BDs averaged 25% higher than DVDs.

That would put revenue outside the top 20 at $74.96m for DVD and $1.88m for BD, for a market share split of 97.5%/2.5%.

Add those both together and you get 93%/7% for the whole market.