Movies are very stereotypical, making a social archetype for LGBT characters. This prevents most gay characters from really speaking with a gay audience, but rather just a hint of social color and amusement to tickle the minds of standard, heterosexual, audiences. It is merely source material. Video Games are even more segmented in their character definitions than film. So there are not many instances of meaningful gay representations in either medium.
Thankfully, Video Games do try to be inclusive with the main character because they try to allow you to make the character as you see them. Not all games, but many. There is nothing from stopping you from seeing Samus as gay or thinking Link might just be a heroic, caring guy who just also happens to be gay, in most games (maybe not Skyward Sword). The moment a game starts forcing a perspective is the moment it begins to alienate certain groups of players. I actually really appreciate games that allow for more flexibility such as SIMS, Rune Factory, or many Nintendo games that have a bit more consideration in their design. Whether you are homosexual or heterosexual, guy or girl, republican or democrat, etc., it is nice to feel like we are a part of a larger world and there are options in freedom. That our purchase hasn't completely closed off a whole subset of personalization and possibilities just for the sake of "who said what why."