Correlation is not causation.
PS3 sales will increase *somewhat* from BD winning the format war. It isn't clear how much that is. The big reason for this is that consumers don't understand HD -- the more savvy among them may want it, and may realize that it makes the picture significantly more clear and provides widescreen standard. However, most won't realize many things about HD -- like the fact that most providers do not provide 1920x1080 streams but rather use pixel ratios to provide 16/9 output with a 1440x1080 source.
Just like the MPEG-2 DVD standard can use pixel ratios to provide either 4/3 or 16/9 using a 3/2 resolution (720x480).
But what's worse, most don't realize that DVD isn't "high def" already, and don't see the need to upgrade. BD has a long, long way to go to make any significant inroad on DVD.
A given person with an HD set may be a little more likely to buy a console than someone without. They've got more disposable income, after all. I, for example, have a 50" 1080p set and a Wii and a PS2, with no plans to get a 360 or PS3 anytime soon. I'd actually own a 360 already if it weren't for the RROD. I first bought the console that provided me with the most games I wanted, and the reason I haven't gotten another console is because I have plenty of games to play yet.
Having an HD TV, however, did increase the likelyhood that I'd buy an HD camcorder. To be fair, the camcorder also only encodes in 1440x1080 and uses pixel aspect ratios to get 16/9 output, but the sensor originally captures at 1920x1080 and then it is encoded in 1440x1080 most likely for legacy HDV reasons.