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Forums - Nintendo - Finacial Times: Nintendo to produce 18M Switch units in FY18

Shikamo on 28 May 2017



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sethnintendo on 28 May 2017
radishhead said:
sethnintendo said:
Well I'm slightly amazed on how well it is selling so far. I thought the price barrier might be a little too much for sustained sellouts of stock. I still think they need to at least get a MK8 bundle or Super Mario bundle at 299 for the holidays or drop the base price to 249 without a game.

There's no way you'll be able to find a Switch around the Christmas period even at its current price. A price drop this year would be madness. I expect a Mario Kart bundle that is the same price as the Switch + game combined, for convenience.

Yea it would be madness if you looking at the situation now.  I expected something like a 3DS launch where die hards jumped in and then sales started slowing to a crawl due to price which didn't pick up again till the 50 dollars price drop.  I still think they need a 299 bundle just to counter anything Sony or Microsoft does during the holiday.



Soundwave on 28 May 2017

Does anyone have a non-subscription link, because I'm pretty sure I read this article weeks ago. Nintendo has not said anything about doing this.



Ljink96 on 28 May 2017

Think about it, with the games that are coming 18 million is more than fair within that period of time.



radishhead on 28 May 2017
sethnintendo said:
radishhead said:

There's no way you'll be able to find a Switch around the Christmas period even at its current price. A price drop this year would be madness. I expect a Mario Kart bundle that is the same price as the Switch + game combined, for convenience.

Yea it would be madness if you looking at the situation now.  I expected something like a 3DS launch where die hards jumped in and then sales started slowing to a crawl due to price which didn't pick up again till the 50 dollars price drop.  I still think they need a 299 bundle just to counter anything Sony or Microsoft does during the holiday.

This clearly isn't a 3DS situation though - and the really big titles are still to come later this year. Switch will be sold out for most of the year, and will 100% be sold out at Christmas.



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Slarvax on 28 May 2017
Soundwave said:
Does anyone have a non-subscription link, because I'm pretty sure I read this article weeks ago. Nintendo has not said anything about doing this.

That one wss from NY Times I think. They both say pretty much the same thing.

Edit: no wait, it was the Wall Street Journal. https://www.wsj.com/articles/nintendo-to-double-production-of-switch-console-1489728545



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Soundwave on 28 May 2017

Can you we just get 350k+/month to the US, 40k+/week to Japan first? lol. Production doesn't necessarily need to be doubled, but lets get it up and get it done soon, it shouldn't take like 3-4 months to up production to that level.



Oneeee-Chan!!! on 28 May 2017

Dat artificial scarcity.



Nautilus on 28 May 2017
spemanig said:
Nautilus said:

Well, no.It was the combination of a good concept and execution( hardware) with one excellent software(Zelda) that sold the system.The hardware alone would have never sold this much.

It obviously would have sold less, Zelda is a massive killer app, but it still would have sold a lot without it. Like you said, the concept and execution was there. Zelda was just the gateway, but it could have been a much smaller franchise like F-Zero or something, and it would have still done exceptionally at launch. Same with the PS4. At launch, there weren't a lot of worthwhile games, but people wanted PS4's, so they just dealt with it. Same with the 360.

Most people at launch didn't buy the Switch because they wanted to play Zelda. They wanted to play on the Switch, and got to play Zelda because of it. IMO, if you're buying the Switch in the first 6 months, you just want a Switch, and are using whatever game you get as an excuse to get one. It's not exactly bursting with software yet.

Depends on what you consider a lot.If it didnt have a game of the same (or close) caliber like BOTW, it would still have sold well, but I dont think it would have reached Nintendo sales expectations.

And your comparison with the PS4 is wrong.While the hardware itself was desirable, it compensated the lack of a high quality game or games with sheer quantity.Switch didnt had this, but it wasnt a problem because it had that one extremely high quality game.And people bought the Switch because it was a desirable product AND it had a desirable game.A gaming device sells based on its software.If it didnt have games worth buying for, it wouldnt have sold this well.The same can be said with the hardware.If it has a horrible design behind it, people will be hesitant to buy it.See Wii U as a clear example of it.In the end, it had excellent games, but since the hardware itself was faulty, it didnt do well.For the software side, look at the 3DS.The 3DS was( at the very least at the time) a compelling piece of hardware, but since it launched with shitty software, it sales only picked up when compelling software appeared(3D Land and Mario Kart 7, if Im not mistaken).

Its not a either this or that scenario.The videogame industry, in this regard, is very different from everything else.You cant have a 0 on one side(hardware) and a 10 on the other side(software) or vice versa.One side can be stronger than the other, but ultimetely you need to have a balance of both, even though the software side is more important in the end.And yes, people mostly bought(at least early on) because of Zelda.Just look at the insane attach rate for BOTW on Switch in march for proof.If people just wanted the hardware that wouldnt happen.You are subestimmating the appeal that BOTW had and has.



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Kerotan on 28 May 2017
tbone51 said:
Kerotan said:
The system seems to be getting most of the big sellers a lot earlier then past Nintendo consoles so I expect it's sales to be more front loaded. It makes sense to produce this much.

It wont be more front loaded. It looks that way to yourself because of how the first year line up is. Which any1 at first glance would think. But there is much much more to it than that. 

 

Splat2

Zelda (3d)

Mario (2d)

 

Are the big system sellers here for the first year. MHXXMK8D are still ports despite being huge sellers. Its not MH5/MK9 and ARMS is a new ip. The other games are mid to smaller tier 

 

Still got pokemon (rumored STARS is still a port, not a new game) that can come out next year as well as SSB5/2D Mario/Animal Crossing/etc for the years 2018/2019. Including more (like a pokemon generation 8)

 

If anything this shows the much longer life of tge hardware. And with a possible Handheld only switch in 2 years, this wont be front loaded imo

I include year 2 in its early line up.