https://mspoweruser.com/microsoft-second-loved-brand-us-says-fjord-accenture-study/

The Drum reports that after Apple Microsoft is the second most loved brand in USA, according to the proprietary Love Index, developed by analysts Accenture Interactive, and leading design consultancy Fjord.

The score is based on the performance of the brand in 5 key metrics Fun, Relevance, Engaging, Social and Helpful, with companies in US, UK and Brazil being scored by 27,000 consumers.

Accenture found digital giants like Google, Amazon and Netflix outperformed solely analog brands, with the top 10 brands looking like this:

1. Apple
2. Microsoft
3. Netflix
4. Samsung
5. Sony
6. Google
7. Amazon
8. Fitbit
9. Facebook
10. Walmart

I hate samsung.

Not surprising. I grew up with Sony devices whether it was consoles, cameras or tvs. They stumbled along the way but its good to see them bringing it back. I think a part of me would die if Sony went belly up.

Here are the manufacturers I use:

Sony - Gaming systems + renting movies
Apple - Phone + renting movies
Samsung - TV

Cool. Go Sony. Always loved them.

Yeah pretty much. Sony has a long history and a fairly good reputation with Playstation and older devices like the Walkman.

That's what I was thinking.

so you have excepted something different for Microsoft? The writer who wrote the article is biased in the first place if he points the obvious and ignores the not so obvious, Apple is number 1 in the US followed by MS wuptidu who would have guessed? 

Also mods told me to stop copy and past entire articles, they encouraged me to alter articles and headlines in general and copy only as much as needed.

I didnt hide the positve about MS you can see in my opening post but i am obviously heading the thread in a different direction because the author who wrote this article is a meainstream turd. I would have loved to link the original source but the company who made the poll doesnt show the data on their website, it is probably hiding on a PDF somewhere so i can only use these captain obvious articles.

I don't know if "loved" is the right word. There are some terrible companies on that list. More like "these are the companies I know the most about."

Wow! Microsoft is high on the list! And beating Sony!

People must be loving their windows 10! XD