NJ5 said: Rugger08 said: Soriku said: So why were there shortages at launch? And why games are released last in Europe? Interesting theory, but no dice. |
Americans still buy more games than any other country and it is a bigger market to sell games to. |
That kind of brings us to the starting square, doesn't it? The essential question is whether Nintendo wants to increase the importance of Europe to their business, which raises questions about why they give America more importance in terms of game releases. If they released games earlier in Europe, they'd sell more consoles in Europe, which (according to the theory) would be their objective. |
America has a big advantage over Europe in terms of games sold just because of one single reason:
America has a common language for 300 million people: English!
We, in Europe, don't! A game must be translated at least in 5 languages which means more costs for the producer and longer time to get on the market, with less profits!!! If you sum it up with the fact that in Europe gaming isn't spread evenly because of different cultures (France has roughly the same population of Italy, but it's gaming market is 3-4x of Italy's!!!), you have the whole picture!
That said, an hardware manufacturer (in this case Nintendo) has more intrests on selling console where the currency is stronger, but has fewer intrests on putting the games on the sheves there first because of the reason above!
So if Europe, this time around, is more profitabile HW-wise, America still more important for games and the numbers sold there!
Anyway, Pachter has a good point on this subject and if the European market stabilize itself (Japan has already) in the coming weeks we will see if Nintendo re-allocates sources to America, which could lead to a flood of Wii.
In fact, if the numbers of Wiis sold coming from this very site are correct, Nintendo is making 1.8million per month but there's is no sold out as they sell roughly 350-380K Wiis per week WW, leaving as much as 200K Wiis unsold per month, stockpiling somewhere!!!
As a proof of that Nintendo stated that 24.5M are going to be on the market by the end of fiscal year (which is on the 31st of March, just few days away), but as you can see as of now, only 23M Wii's where sold.
So where are those Wiis?? Sitting on European shelves?? If it is so and if the demand is so high in the USA, why not to reallocate that "missing" 1.5M Wiis in the USA??
Don't you have the minimum suspect that Pachter is right and Nintendo prefere not to sell them immediately, but save them for better times, when USA currency is in better shape?