http://www.pocket-lint.co.uk/news/news.phtml/7817/8841/PlayStation3-gives-Blu-ray-discs-boosts.phtml
"in the week after PS3 was launched in Europe, Blu-ray discs accounted for almost 87% of all HD disc sales"
They really need to step up and kill of hddvd as fast as possible, the whole "only console with the super advanced Hd format" make for some good marketing.
I wonder how big a boost would hddvds death be for PS3 and Sony overall. (sure would make PS3 costs easier to deal with)